Growth-Driven Paid Media & Lead Gen Specialist

Octane Marketing; Cape Town; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Health Insurance

Profit sharing based on performance

Job summary

Octane Marketing is seeking a commercially minded Performance Marketing Specialist (Paid Media) to turn media spend into measurable results. You will own the full campaign lifecycle across Meta Ads and Google Ads, manage budgets, and optimise for lead quality and cost efficiency.

You will use GA4 and in-house Qlik Sense reporting to derive insights, present them to stakeholders, and continuously improve performance.

Qualifications

• At least three (3) years' hands-on experience managing paid media campaigns.
• Demonstrable track record in lead generation.
• Strong practical experience with Meta Ads as a primary platform.
• Solid experience with Google Ads, including Search, Display and Performance Max.
• Understanding of audience segmentation, funnel performance and lead-quality optimisation.
• Knowledge of GA4, conversion tracking and attribution modelling.
• Ability to analyse campaign data and translate insights into practical optimisation decisions.
• Strong budget management and organisational capabilities.

Responsibilities

• Take full ownership of the campaign lifecycle, including strategy, setup, targeting, testing, budget allocation, optimisation and reporting.
• Manage campaign performance against cost per lead, conversion, contactability and lead-quality targets.
• Balance cost efficiency with lead quality and downstream commercial performance.
• Use Qlik Sense reporting to identify trends, diagnose performance issues and translate data into action.
• Monitor campaign pacing and budgets while identifying opportunities to scale efficiently.
• Develop briefs for creative, content and CRM teams to ensure relevant messaging and seamless lead nurturing.
• Run tests across audiences, creative assets, formats, placements, bidding strategies and landing-page journeys.
• Monitor emerging channels and performance marketing trends for opportunities.
• Present campaign insights, recommendations and performance results to stakeholders.
• Take accountability for performance and commercial outcomes of assigned brands and campaigns.

Skills

Paid media management

Lead generation

Campaign optimization

Data-driven decisions

Budget management

Reporting & presentation

Strategic thinking

Stakeholder communication

Tools

Meta Ads

Google Ads

GA4

Qlik Sense

Job description

Octane Marketing is seeking a commercially minded Performance Marketing Specialist (Paid Media) to turn media spend into measurable results. You will own the full campaign lifecycle across Meta Ads and Google Ads, manage budgets, and optimise for lead quality and cost efficiency.

You will use GA4 and in-house Qlik Sense reporting to derive insights, present them to stakeholders, and continuously improve performance.