Paid Media Campaigns Coordinator | Growth & Insights

Special Effects Media South Africa; Wes-Kaap; Hybrid; ZAR 300,000 - 520,000; Full time

Job summary

Special Effects Media South Africa is seeking a Paid Media Co-Ordinator to support a range of client campaigns from planning through to reporting. The role combines hands-on execution, budget monitoring and data-driven optimization, reporting to the Paid Media Specialist and collaborating with partner managers and content teams.

The ideal candidate will have 1–3 years of paid media experience, strong numerical skills and proficiency in Meta Ads Manager and Google Ads, with a focus on delivering

Qualifications

• A qualification in Digital Marketing, Advertising, Marketing or a related field is preferred.
• Approximately 1–3 years of relevant paid media experience.
• Working knowledge of Meta Ads Manager and Google Ads.
• Understanding of campaign objectives, audience targeting, bidding, budget pacing and optimisation.
• Understanding key metrics (CPM, CPC, CTR, conversion rate, CPA, ROAS).
• Familiarity with Google Analytics 4, UTM tracking and conversion measurement.

Responsibilities

• Plan paid media campaigns aligned with client objectives and KPIs.
• Set up and manage campaigns across Meta Ads Manager and Google Ads.
• Monitor performance and optimise within approved parameters.
• Track budgets and reconcile spend across accounts.
• Provide reporting, insights and recommendations based on data.
• Collaborate with managers and content teams to ensure asset readiness.

Skills

Numerical skills

Attention to detail

Communication

Organization

Data interpretation

Learning mindset

Education

Digital Marketing qualification

Tools

Meta Ads Manager

Google Ads

GA4

Google Sheets

Google Slides

Job description

Special Effects Media South Africa is seeking a Paid Media Co-Ordinator to support a range of client campaigns from planning through to reporting. The role combines hands-on execution, budget monitoring and data-driven optimization, reporting to the Paid Media Specialist and collaborating with partner managers and content teams.

The ideal candidate will have 1–3 years of paid media experience, strong numerical skills and proficiency in Meta Ads Manager and Google Ads, with a focus on delivering