National Sales Manager - FMCG (Remote)

Placements24; Vereeniging; Hybrid; ZAR 2,000,000 - 4,000,000; Full time

Benefits offered by this job

Executive compensation package

Performance-based bonus

Medical aid

Retirement fund

Life assurance

Remote work

Job summary

Placements24 seeks a dynamic National Sales Manager to spearhead nationwide sales strategies for a rapidly growing FMCG company. This fully remote leadership role requires steering a dispersed team, optimizing distribution, and driving revenue across all provinces in South Africa.

The ideal candidate brings 10–12 years of FMCG sales experience with at least 5 years in national leadership, plus strong CRM and analytics skills to influence strategy and partnerships.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• MBA or advanced degree highly desirable.
• 10–12 years FMCG sales experience with at least 5 years in national sales leadership.
• Proven ability to drive revenue growth and expand national market share.
• Experience leading dispersed sales teams and strong negotiation skills with stakeholders.

Responsibilities

• Develop and execute nationwide sales strategies to grow revenue and market share.
• Lead and coach a dispersed national sales team for high performance.
• Expand market penetration across all provinces and key accounts.
• Oversee major retailers and distributor partnerships.
• Analyze sales data and market trends to forecast accurately.
• Establish sales processes and CRM adoption for data integrity.
• Collaborate with marketing, product, and operations on launches.
• Present performance reports and strategic plans to leadership.

Skills

Sales leadership

Strategic planning

Negotiation

Communication

CRM (Salesforce)

Education

Bachelor's degree in Business/Marketing

MBA or advanced degree

Tools

Salesforce

Job description

About the Role

Our client, a dynamic and rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an exceptional and results-driven National Sales Manager . This is a senior, fully remote leadership role responsible for developing and executing nationwide sales strategies to drive revenue growth, expand market penetration, and enhance brand presence across all provinces. The ideal candidate will possess a deep understanding of the South African FMCG market, a proven track record in leading and motivating national sales teams, and a strategic mindset to navigate complex distribution channels. You will be instrumental in setting sales targets, developing sales policies, and fostering strong relationships with key stakeholders, distributors, and major retail accounts. This remote position offers the unique advantage of managing operations nationally while maintaining flexibility and work-life balance.

Key Responsibilities

• Develop and implement comprehensive national sales strategies to achieve and exceed ambitious revenue and market share targets.
• Lead, mentor, and manage a dispersed national sales team, fostering a culture of high performance, accountability, and continuous improvement.
• Identify and capitalize on new business development opportunities across all regions of South Africa.
• Oversee the management of key national accounts and strategic partnerships with major retailers and distributors.
• Analyze sales performance data, market trends, and competitor activities to inform strategic decision-making and forecasting.
• Establish and maintain effective sales processes, policies, and CRM systems to ensure operational efficiency and data integrity.
• Collaborate closely with marketing, product development, and operations teams to ensure seamless product launches and market execution.
• Prepare and present detailed sales performance reports, strategic plans, and forecasts to executive leadership.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• An MBA or advanced degree is highly desirable.
• Minimum of 10-12 years of progressive sales experience in the FMCG industry , with at least 5 years in a senior national sales management role.
• Demonstrated success in driving significant revenue growth and expanding market share on a national level.
• Proven experience in leading, coaching, and developing large, geographically dispersed sales teams.
• In-depth knowledge of the South African FMCG market , including various distribution channels and retail landscapes.
• Exceptional strategic planning, negotiation, leadership, and communication skills.
• Proficiency in CRM platforms (e.g., Salesforce) and advanced sales analytics tools.
• Ability to thrive and lead effectively in a fully remote work environment, demonstrating strong self-discipline and organizational skills.

Benefits

• Our client offers an executive-level compensation package including a highly competitive base salary, a substantial performance-based bonus structure, and comprehensive benefits such as medical aid, retirement fund, and life assurance.
• This fully remote role provides exceptional flexibility and work-life integration.
• You will have access to continuous professional development opportunities, executive coaching, and leadership training.
• As a key leader, you will have the autonomy to shape national sales strategies for a leading FMCG player across South Africa.
• Join a forward-thinking company that embraces remote work and values innovation and results.