National Sales Manager - FMCG

Placements24; Benoni; Hybrid; ZAR 1.800.000 - 3.000.000; Vollzeit

Benefits dieser Stelle

Executive salary and performance-based

Company car

Premium health coverage

Generous paid time off

International travel opportunities

Long-term incentive plans

Retirement planning

Executive coaching

Zusammenfassung

Placements24 is seeking an experienced National Sales Manager to lead the sales function across South Africa. The role blends strategic leadership from a remote setting with hands-on engagement at key markets and the head office.

You will shape national sales strategy, drive revenue growth, and develop high-performing teams while managing budgets and partnerships with national accounts and distributors. This role requires a proven, results-driven leader with strong analytics and negotiation

Qualifikationen

• Bachelor's degree in Business Administration or Marketing.
• MBA highly preferred.
• 10+ years of progressive FMCG sales experience, with at least 5 years in a senior national sales leadership role.
• Demonstrated track record of driving national sales growth and beating targets.
• Deep understanding of theSouth African FMCG market, distribution channels, and consumer behavior.
• Strong leadership, strategic planning, and execution skills.
• Strong financial acumen and budget management experience.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency with CRM software and sales analytics tools.
• Ability to manage a hybrid work schedule effectively.

Aufgaben

• Develop and implement a cohesive national sales strategy aligned with the company's objectives.
• Lead, mentor, and manage the national sales team, setting performance standards and fostering a high-achieving culture.
• Drive revenue growth and market share expansion across all product categories and regions.
• Establish and maintain strong relationships with national accounts, distributors, and retail partners.
• Analyze sales data, market trends, and competitive intelligence to guide strategic decisions.
• Develop and manage the national sales budget, ensuring efficient resource allocation and profitability.
• Collaborate with marketing, product development, and operations to execute sales strategies and campaigns.
• Oversee recruitment, training, and development of sales personnel.
• Present regular sales forecasts, performance reports, and strategic recommendations to executives.

Tools

CRM software

Sales analytics tools

Jobbeschreibung

About the Role

Our client, a distinguished leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a highly experienced and strategic National Sales Manager to spearhead their sales division across South Africa. This pivotal role operates on a hybrid model, requiring a balance of strategic leadership from a remote setting and active engagement within key markets and head office functions. The National Sales Manager will be responsible for developing and executing overarching sales strategies, managing national sales teams, driving revenue growth, and expanding market share across all regions. You will possess a profound understanding of the FMCG market, exceptional leadership acumen, and a proven ability to build and nurture high-performing sales teams. The ideal candidate will have a demonstrated history of exceeding ambitious sales targets, cultivating strong relationships with national accounts, distributors, and key stakeholders, and identifying new avenues for business expansion. This position demands strategic vision, robust analytical capabilities, and the ability to inspire and motivate a geographically dispersed sales force. We are looking for a dynamic leader who can navigate the complexities of the national FMCG landscape and drive consistent, profitable growth for our client. Your influence will be critical in shaping the company's sales trajectory and market presence.

Key Responsibilities

• Develop and implement a cohesive national sales strategy aligned with the company's overall business objectives.
• Lead, mentor, and manage the national sales team, setting performance standards and fostering a high-achieving culture.
• Drive revenue growth and market share expansion across all product categories and regions.
• Establish and maintain strong, collaborative relationships with key national accounts, distributors, and retail partners.
• Analyze sales performance data, market trends, and competitive intelligence to inform strategic decision-making and identify growth opportunities.
• Develop and manage the national sales budget, ensuring efficient resource allocation and profitability.
• Collaborate closely with marketing, product development, and operations teams to ensure seamless execution of sales strategies and promotional campaigns.
• Oversee the recruitment, training, and development of sales personnel.
• Present regular sales forecasts, performance reports, and strategic recommendations to executive leadership.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is highly preferred.
• Minimum of 10 years of progressive sales experience in the FMCG industry, with at least 5 years in a senior national sales leadership role.
• Proven track record of success in driving national sales growth and exceeding targets in a competitive market.
• Deep understanding of the South African FMCG market, including distribution channels, retail dynamics, and consumer behavior.
• Exceptional leadership, strategic planning, and execution skills.
• Strong financial acumen and experience in budget management.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in CRM software and sales analytics tools.
• Ability to manage a hybrid work schedule effectively.

Benefits

• Highly competitive executive salary and significant performance-based bonuses.
• Executive benefits package, including company car and premium health coverage.
• Generous paid time off and holiday allowance.
• Opportunities for international travel and professional development.
• Long-term incentive plans.
• Comprehensive retirement planning.Access to executive coaching.