National Sales Manager

Placements24; Welkom; Remote; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Retirement benefits

Professional development

Job summary

Placements24 is seeking a National Sales Manager for a fast-growing FMCG client. This remote-first role oversees nationwide sales operations, builds high-performing teams, and drives revenue growth across South Africa.

The ideal candidate has 10+ years in sales, 5+ in leadership, a relevant degree (MBA preferred), and strong CRM/Salesforce expertise, with a proven ability to manage dispersed teams and national accounts.

Qualifications

• Bachelor's degree in Business Administration, Marketing or related field.
• Minimum of 10 years of progressive sales experience, with at least 5 years in a sales leadership role within FMCG.
• Proven ability to develop and execute national sales strategies and manage dispersed teams.

Responsibilities

• Develop and execute a comprehensive national sales strategy across SA.
• Lead, coach, and motivate a distributed team of sales professionals.
• Analyze sales data and market trends to identify opportunities and refine approaches.
• Oversee national accounts, distributors, budgeting, forecasting and reporting.
• Collaborate with marketing and product teams to align sales with launches.
• Implement and manage sales performance metrics and incentives.

Skills

Leadership

Sales strategy

Data analysis

Negotiation

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Job description

About the Role

Our client, a rapidly expanding force in the FMCG sector, is actively seeking a highly accomplished and visionary National Sales Manager to lead their sales operations across the country. This role is designed for a strategic leader who thrives in a remote-first environment and possesses a proven ability to build, manage, and motivate high-performing sales teams. You will be responsible for developing and implementing national sales strategies, driving revenue growth, expanding market share, and ensuring exceptional customer relationships. The ideal candidate will have extensive experience in managing sales across diverse regions, a deep understanding of the South African FMCG market, and a passion for achieving ambitious targets.

This is a fully remote position, offering the flexibility to work from anywhere in South Africa while making a significant impact on our client's national presence.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy to achieve revenue and growth targets.
• Lead, coach, and motivate a distributed team of sales professionals to ensure high performance.
• Analyze sales data and market trends to identify opportunities and refine sales approaches.
• Establish and maintain strong relationships with key national accounts and distributors.
• Oversee the sales budget, forecasting, and reporting processes.
• Collaborate with marketing and product development teams to align sales efforts with brand strategy and product launches.
• Implement and manage sales performance metrics and incentive programs.
• Ensure consistent application of sales best practices across all regions.
• Represent the company at industry events and conferences, fostering positive brand perception.
• Drive continuous improvement in sales processes and team effectiveness.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a significant advantage.
• Minimum of 10 years of progressive sales experience, with at least 5 years in a sales leadership role within the FMCG industry.
• Demonstrated success in managing national sales teams and achieving significant revenue growth.
• Proven ability to develop and execute effective sales strategies.
• Exceptional leadership, communication, and negotiation skills.
• Proficiency in CRM software (e.g., Salesforce) and sales analytics tools.
• Experience in remote team management and building cohesive virtual teams.
• Strong understanding of the South African retail and distribution landscape.
• Ability to work independently and effectively manage a geographically dispersed team in a fully remote capacity.
• Strategic thinker with a results-oriented mindset.

Benefits

• highly competitive salary
• exceptional performance-based bonus structure
• comprehensive medical aid and retirement benefits
• ample opportunities for professional development
• flexibility to work from any location in South Africa

Join a forward-thinking organisation that values innovation, performance, and employee well-being, impacting sales across the country from Welkom, Free State and beyond.