FMCG National Sales Manager

Placements24; Benoni; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Company vehicle and travel allowances

Performance-based bonus

Medical aid and retirement fund

Job summary

Placements24 is seeking an FMCG National Sales Manager to lead our sales force across South Africa, based in the Benoni area. This senior role drives revenue growth and market share by formulating national sales strategies and developing a high-performing team in a hybrid work model.

You will manage key national accounts, collaborate with marketing and supply chain, and travel extensively to execute go-to-market plans with strategic partners.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field; MBA advantageous.
• 10+ years of progressive sales experience, with at least 5 years in a senior sales leadership role within FMCG.
• Proven track record of leading national sales teams and exceeding sales targets.
• Deep understanding of South African FMCG market, distribution channels, and key customer segments.
• Excellent leadership, communication, negotiation, and strategic planning skills.
• Proficiency in CRM systems and sales analytics tools; ability to travel nationally.

Responsibilities

• Develop and implement comprehensive national sales strategies to achieve revenue and market share targets.
• Lead, coach, and motivate the national sales team to ensure peak performance and professional development.
• Manage relationships with key national accounts, major distributors, and retail partners.
• Analyze sales performance data, market trends, and competitor activities to identify opportunities and challenges.
• Oversee development and execution of sales forecasts, budgets, and resource allocation.
• Collaborate with marketing, product development, and supply chain teams for go-to-market alignment.
• Implement and monitor sales policies and procedures to ensure operational efficiency and compliance.

Skills

Leadership

Strategic Planning

Negotiation

CRM

Sales Analytics

Education

Bachelor's degree in Business Admin/Marketing

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client is seeking a dynamic and experienced FMCG National Sales Manager to lead their sales force across South Africa , with a base in the Benoni area. This senior role is responsible for developing and executing national sales strategies, driving revenue growth, and expanding market share for the company's extensive range of FMCG products. You will lead, motivate, and develop a high-performing sales team, foster strong relationships with key national accounts, and ensure the successful implementation of sales plans. This hybrid role requires strategic leadership and a significant presence across various regions, while offering flexibility in managing operations.

Key Responsibilities

• Develop and implement comprehensive national sales strategies to achieve revenue and market share targets.
• Lead, coach, and motivate the national sales team to ensure peak performance and professional development.
• Manage and cultivate relationships with key national accounts, major distributors, and retail partners.
• Analyze sales performance data, market trends, and competitor activities to identify opportunities and challenges.
• Oversee the development and execution of sales forecasts, budgets, and resource allocation.
• Collaborate with marketing, product development, and supply chain teams to ensure alignment and effective go-to-market strategies.
• Implement and monitor sales policies and procedures to ensure operational efficiency and compliance.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is advantageous.
• Minimum of 10 years of progressive sales experience, with at least 5 years in a senior sales leadership role within the FMCG industry.
• Proven track record of successfully leading national sales teams and exceeding sales targets.
• Deep understanding of the South African FMCG market, distribution channels, and key customer segments.
• Exceptional leadership, communication, negotiation, and strategic planning skills.
• Proficiency in CRM systems and sales analytics tools.Ability to travel extensively nationally and work effectively in a hybrid management model.

Benefits

• Highly competitive salary and attractive performance-based bonus structure.
• Comprehensive executive benefits package including medical aid and retirement fund.
• Company vehicle and travel allowances.
• Significant opportunities for career growth and leadership development.
• A challenging and rewarding role within a leading player in the FMCG sector.