National FMCG Sales Leader — George, SA

Placements24; George; Hybrid; ZAR 1,100,000 - 1,900,000; Full time

Benefits offered by this job

Excellent salary and bonus

Medical aid & pension

Company vehicle

Career advancement

Brand portfolio leadership

Supportive culture

Job summary

Placements24 seeks a seasoned National Sales Manager for its George, Western Cape base. You will lead a national sales team, build key relations with accounts and distributors, and craft strategies to drive revenue growth across SA FMCG markets.

The role demands a strategic mindset, deep market knowledge, and strong leadership. The successful candidate will shape the sales trajectory of a diverse FMCG portfolio, ensuring alignment with marketing, operations, and finance.

Qualifications

• Bachelor’s degree in Business Management, Marketing or related discipline.
• MBA desirable.
• Minimum 10 years of proven sales leadership within FMCG, with at least 5 years in national management.
• Demonstrated success in exceeding sales targets and revenue growth in competitive markets.
• Excellent understanding of SA retail and wholesale FMCG landscape.
• Willingness to travel nationally and relocate to George, Western Cape.

Responsibilities

• Develop and implement strategic national sales plans to achieve objectives and revenue targets.
• Lead, mentor, and motivate the national sales team for top performance.
• Establish and maintain relationships with national accounts, distributors, and retailers.
• Analyze sales data, market trends, and competitors to identify opportunities.
• Oversee the sales budget and ensure efficient resource allocation.
• Develop and execute sales promotion and incentive programs.
• Collaborate with marketing, operations and finance to support sales initiatives.
• Provide regular forecasts, performance reports, and strategic insights to management.
• Represent the company at industry events and trade shows, boosting brand visibility.
• Drive continuous improvement in sales processes and customer service.

Skills

Negotiation skills

Presentation skills

Relationship-building

Sales leadership

CRM software

Analytical thinking

Communication skills

Travel readiness

Relocation willingness

Education

Bachelor's degree in Business/Marketing

MBA (desirable)

Tools

CRM software suites

Sales analytics tools

Job description

Placements24 seeks a seasoned National Sales Manager for its George, Western Cape base. You will lead a national sales team, build key relations with accounts and distributors, and craft strategies to drive revenue growth across SA FMCG markets.

The role demands a strategic mindset, deep market knowledge, and strong leadership. The successful candidate will shape the sales trajectory of a diverse FMCG portfolio, ensuring alignment with marketing, operations, and finance.