Mid-Weight Digital Specialist

Brand Candy Pty; South Africa; On-site; ZAR 300,000 - 540,000; Full time

Job summary

Brand Candy Pty is seeking a Performance Marketing Specialist to join our digital team. You will drive campaigns across paid and organic channels, from setup through optimisation to reporting, ensuring alignment with client goals.

You’ll collaborate with account managers, creatives and strategists to deliver measurable results, review content for quality, and leverage SEO and email automation to improve performance. A proactive, detail‑driven approach is essential.

Qualifications

• Experience across paid and organic digital channels is essential.
• Ability to manage campaigns end‑to‑end from setup to reporting and insights.
• Strong understanding of how digital performance ties to business goals.
• Hands‑on with email campaigns and marketing automation.
• Capable of reviewing social content for accuracy, on‑brand fit, and compliance.

Responsibilities

• Manage digital campaigns end‑to‑end across multiple platforms.
• Analyse performance data and translate insights into actions.
• Collaborate with account managers, creatives and strategists to align campaigns with client goals.
• Stay up to date with social media trends and platform updates.

Skills

Paid & organic channels

End‑to‑end campaign management

Performance analysis

Content review & optimisation

Email campaigns & automations

SEO understanding

Social content review

Multi‑client project management

Strong communication

Attention to detail

Tools

GA4

Google Ads

Meta Ads Manager

Job description

We’re looking for a skilled and motivated Performance Marketing Specialist to join our growing digital team. This role is ideal for someone with hands‑on experience across both organic and paid digital platforms, who’s ready to take ownership of campaigns, contribute strategically, and deliver measurable results for clients.

You’ll work across a variety of industries, managing digital campaigns from setup through to optimisation and reporting. You’ll collaborate closely with account managers, creatives, and strategists to ensure campaigns perform effectively and align with each client’s business goals.

What you need to know:

• You’ll be working across both paid and organic digital channels, including Meta, Google, LinkedIn and email platforms.
• You should be comfortable managing campaigns end‑to‑end, from setup and optimisation through to reporting and insights.
• You’ll need a strong understanding of how digital performance ties back to business objectives and client goals.
• A good grasp of email campaigns and automations.
• You should be confident reviewing and optimising social content before it goes live, including:
  • Checking spelling and grammar
  • Ensuring links are correct and functional
  • Confirming imagery is relevant, on‑brand and appropriate
• You need an understanding of SEO, including keyword strategy and content optimisation.
• You should be comfortable analysing performance data using GA4 and translating insights into actions.
• You’ll need to stay up to date with social media trends, platform updates and digital best practices.
• Experience scheduling and managing social content across multiple platforms is essential.
• You should be confident working across multiple clients and projects, while maintaining high attention to detail.
• 2–5 years of hands‑on experience in social or digital marketing is expected.
• A genuine interest in social media and its role in connecting brands with audiences is important.

Who you are:

• The ideal candidate must care about delivering excellent customer service to our clients and be passionate about ensuring that their campaigns are working at optimal efficiency.
• The nature of our company is highly collaborative so you must be able to work as part of a team.
• You must be self‑motivated and eager to learn and grow in your role. You’ll need excellent communication skills and the ability to handle the unexpected.
• You must be able to manage multiple clients’ projects concurrently. Management of their campaigns and ensuring you meet reporting deadlines is critical.
• Taking ownership of your own workload and correctly allocating your available time each day, will allow you consistently supply your work to your teammates and clients in a timeous manner.

What’s our vibe:

• Our vibe is laid back, but with a serious drive for real, shithot results.
• Our studio is filled with creative badasses that are focused on happy teamwork.
• Open plan office with large desks and comfy chairs.
• Coffee machine with unlimited supply to fuel our tribe.
• Giant beanbags and a chalkboard wall!
• Tribal council on Fridays where we gather in the lounge for snacks, drinks and decompression.
• We’re talking caffeine‑meme‑and‑office‑lingo‑fuelled greatness. (In other words — be cool, not kak. Thank you).
• Whether you write, design, dev, plan, strategise, or schedule — our tribe’s offerings are ever‑growing. And we want our tribe to grow in greatness, together.