Growth Marketing Specialist

Cherry Assistant LLC; South Africa; Remote; ZAR 156,000 - 201,000; Full time

Benefits offered by this job

Fully remote work from South Africa

Consistent full‑time schedule

Direct daily exposure to founders

International experience

Job summary

Cherry Assistant is seeking a Growth Marketing Specialist to manage paid media, creatives, landing pages, and marketing funnels. You will work directly with the founder to improve customer acquisition, lead generation, and conversion.

The ideal candidate is analytical, organized, and capable of independently managing campaigns, creatives, and landing pages. Strong English writing and data-driven decision making are essential.

Qualifications

• 2+ years practical experience managing Meta and Google Ads with measurable results.
• Strong numerical and analytical skills with campaign data interpretation.
• Excellent written English and proofreading skills.
• Experience creating advertising copy and static creatives.
• Experience developing video briefs, concepts, hooks, or scripts.

Responsibilities

• Launch, monitor, and improve Meta advertising campaigns with budget changes.
• Review daily performance using consistent reporting periods.
• Manage Google Ads campaigns and weekly reporting.
• Improve landing pages and funnels to increase leads and bookings.
• Coordinate with founder on content recording and video assets.
• Test and document changes, outcomes, and next tests.
• Maintain consistent messaging across ads, landing pages, and forms.

Skills

Meta Ads

Google Ads

Advertising copywriting

Landing page optimization

GoHighLevel

Canva

Shopify

WordPress

Git/GitHub

Analytics & reporting

Tools

GoHighLevel

Canva

Shopify

WordPress

Job description

We are hiring a Growth Marketing Specialist to manage paid media, advertising creatives, landing pages, and marketing funnels for a growing business. This is a hands‑on role working directly with the founder and focused on improving customer acquisition, lead generation, and conversion.

The ideal candidate is commercially minded, analytical, highly organized, and confident managing paid advertising campaigns independently. They should be comfortable working with campaign data, creating advertising copy and creatives, improving landing pages and funnels, and making informed recommendations based on performance. They should also be able to manage competing priorities, work independently, and communicate clearly with the founder and clients.

Key Responsibilities

Paid Advertising

• Launch, monitor, and improve Meta advertising campaigns, including campaign setup, creative variations, and approved budget changes.
• Review campaign performance each working day using consistent reporting periods to compare spend, leads, conversion rates, and cost per lead.
• Make informed recommendations about what to continue running, pause, or test next.
• Follow each account's budget and campaign rules and clarify uncertainty before making significant changes.
• Manage Google Ads for assigned client accounts, including campaign optimization and weekly reporting.
• Monitor acquisition campaigns for Cherry Assistant, with a focus on improving lead generation and booked calls.

Advertising Creatives

• Research relevant competitors' advertisements, offers, and landing pages to develop specific testing ideas.
• Write advertising copy and create static advertisements using Canva or similar tools.
• Develop video concepts, hooks, references, and scripts for advertising campaigns.
• Brief the founder on what content needs to be recorded and launch supplied video assets.
• Work within the existing process where the founder handles filming and final video editing.
• Check spelling, claims, testimonials, and audience relevance before advertisements are published.

Landing Pages & Funnels

• Build and improve GoHighLevel landing pages and funnel variations.
• Maintain consistent messaging across advertisements, landing pages, enquiry forms, and booking processes.
• Check that forms, links, and booking steps function correctly.
• Run clearly defined tests and document what was changed, what happened, and what should be tested next.
• Continuously improve the journey from advertisement through to enquiry and booked call.

Other Marketing Operations

• Complete small, clearly scoped Shopify and WordPress website updates.
• Check completed website changes and coordinate specialist support when required.
• Track time against client retainers and flag requests that fall outside the agreed scope.
• Research relevant industry listings, backlink opportunities, and outreach contacts.
• Assist with setting up social media profiles and advertising assets for new projects.
• Keep tasks, decisions, progress, and blockers visible to the team.
• Support marketing initiatives for additional brands as priorities allow.

Required Qualifications

• 2+ years practical experience managing Meta and Google Ads, with examples of decisions made and measurable results achieved.
• Strong understanding of paid advertising and campaign performance.
• Strong numerical and analytical skills, with the ability to interpret campaign data and identify meaningful trends.
• Ability to recognize uncertainty in campaign data and clearly explain recommendations.
• Strong written English and proofreading skills.
• Experience writing clear, effective, customer‑facing advertising copy.
• Experience creating static advertising creatives.
• Experience developing useful video briefs, concepts, hooks, or scripts.
• Experience editing landing pages and testing lead‑generation funnels.
• Ability to handle routine website updates and learn unfamiliar software quickly.
• Strong organizational and time‑management skills.
• Ability to work independently and manage competing requests according to agreed priorities.
• Strong attention to detail and ability to check work before publishing.
• Ability to identify and raise issues early.
• Reliable and consistent approach to completing assigned work.

Preferred Qualifications

• Experience with GoHighLevel or comparable landing page and funnel platforms.
• Experience with Google Merchant Center and Performance Max.
• Experience managing product feeds and analyzing ecommerce campaigns.
• Experience with Shopify.
• Experience with WordPress and Elementor.
• Basic experience with Git/GitHub.
• Experience using AI‑assisted tools carefully and effectively.
• Experience with SEO outreach and industry listings.
• Experience marketing to home‑service businesses.
• Basic video editing experience.
• Experience adapting existing creator content into advertising campaigns.

Required Skills & Tools

• Meta Ads and Google Ads campaign management.
• Paid media performance analysis and reporting.
• Strong numerical judgment and data interpretation.
• Advertising copywriting and proofreading.
• Static advertising creative development.
• Video concept, hook, reference, and script development.
• Landing page creation and optimization.
• Lead‑generation funnel testing.
• GoHighLevel or comparable funnel‑building tools.
• Canva or similar design tools.
• Basic Shopify and WordPress website editing.
• Strong written and verbal communication skills.
• Excellent attention to detail.
• Strong organizational and time‑management skills.
• Ability to manage multiple marketing processes simultaneously.
• Ability to work independently and take ownership of assigned responsibilities.
• Ability to follow campaign budgets, account rules, and agreed priorities.
• Ability to document tests, decisions, results, and next steps clearly.

Schedule & Pay

• Full‑Time position; Monday - Friday PST (roughly 5 PM - 1 AM South African time).
• Fully remote role for a European company
• Pay ranges from R14,000 - R18,000 / PHP 54,000 - PHP 81,000 per month depending on skills and experience.
• Annual raises and confirmed holidays.

System Requirements

• Internet speed of at least 20 Mbps.
• Computer with a 2.4 GHz processor or higher.
• 8 GB of RAM or higher.
• Windows 10 or newer, or Mac OS X 10.10 or newer.
• HD 720p webcam.
• Headset with a microphone.

Benefits

• Fully remote work from South Africa.
• Consistent full‑time schedule.
• Direct daily exposure to founders and working with an exciting startup.
• Opportunity to gain international experience.

If you are a consistent, attentive and detail oriented marketer, join the team today!