Media Outreach Specialist

Placements24; Paarl; Hybrid; ZAR 300.000 - 420.000; Vollzeit

Benefits dieser Stelle

Medical aid

Professional development opportunities

Hybrid work arrangement

Zusammenfassung

Placements24 is seeking a proactive Media Outreach Specialist to join our Paarl team. The role focuses on building relationships with journalists, bloggers, and influencers, crafting compelling pitches, and coordinating media activities to enhance brand visibility.

You will work with the communications team to identify opportunities, monitor trends, and deliver impactful coverage. A degree in communications-related fields and 2–4 years’ experience are preferred.

Qualifikationen

• Bachelor's degree in Communications, PR, journalism, marketing or related field.
• 2-4 years of experience in media relations, PR or journalism.
• Proven ability to build and maintain media relationships.
• Excellent written and verbal communication skills.
• Strong knowledge of media landscape and current trends.
• Proficiency in media monitoring tools and contact management software.
• Highly organized with strong attention to detail.
• Able to manage multiple projects in a team environment.
• Proactive and resourceful with a positive attitude.
• Proficient in Microsoft Office Suite.

Aufgaben

• Identify and cultivate relationships with key media contacts.
• Develop and execute targeted media outreach strategies.
• Craft pitches, press releases, and media kits.
• Respond to media inquiries promptly.
• Monitor media coverage and industry trends.
• Coordinate media interviews and press events.
• Maintain media contact databases.
• Assist in development of communication materials.
• Track and report outreach success.
• Collaborate with marketing and PR to align messaging.

Kenntnisse

Communication skills

Team collaboration

Attention to detail

Microsoft Office

Time management

Ausbildung

Bachelor's degree in Communications/PR/Journ Marketing

Tools

Media monitoring tools

CRM software

Jobbeschreibung

About the Role

Our client is searching for a proactive and results-driven Media Outreach Specialist to join their team in Paarl, Western Cape . This role is central to building and maintaining strong relationships with media professionals, securing positive coverage, and amplifying our client's message. The ideal candidate will be adept at identifying media opportunities, crafting compelling pitches, and coordinating media activities. You will work closely with the communications team to develop effective outreach strategies that enhance brand visibility and reputation. This position requires excellent interpersonal skills, a keen understanding of the media landscape, and a passion for creating impactful connections. The goal is to ensure our client's story is told effectively and reaches the right audiences.

Key Responsibilities

• Identify and cultivate relationships with key media contacts (journalists, bloggers, influencers).
• Develop and execute targeted media outreach strategies to secure positive coverage.
• Craft compelling pitches, press releases, and media kits.
• Respond to media inquiries in a timely and professional manner.
• Monitor media coverage and industry trends.
• Coordinate media interviews and press events.
• Maintain and update media contact databases.
• Assist in the development of communication materials.
• Track and report on the success of media outreach efforts.
• Collaborate with the marketing and PR teams to align messaging.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 2-4 years of experience in media relations, public relations, or journalism.
• Proven ability to build and maintain relationships with media professionals.
• Excellent written and verbal communication skills.
• Strong understanding of the media landscape and current trends.
• Proficiency in media monitoring tools and contact management software.
• Highly organized with excellent attention to detail.
• Ability to work effectively in a team and manage multiple projects.
• Proactive and resourceful with a positive attitude.
• Proficiency in Microsoft Office Suite.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and opportunities for professional development. This hybrid role offers a blend of in-office collaboration in Paarl, Western Cape and remote flexibility.