Media Relations Specialist

Placements24; East London; Presencial; ZAR 360.000 - 540.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a dedicated Media Relations Specialist to join our East London team. The role centers on cultivating strong relationships with local and national media, journalists, bloggers and influencers, crafting compelling narratives and securing publicity to enhance the client's public profile.

You will lead outreach strategies, write press materials, and act as spokesperson when needed, contributing to strategic PR campaigns within the South Africa media landscape.

Formación

• Bachelor's degree in PR/Communications or related field.
• 4+ years in media relations or PR.
• Proven media relationships locally and nationally.
• Excellent writing, editing and verbal communication.
• Experience with media monitoring tools.

Responsabilidades

• Develop and implement media outreach strategies to secure positive press coverage.
• Build and maintain strong relationships with journalists, editors and media influencers.
• Write and edit press releases, media advisories, fact sheets, and pitches.
• Act as company spokesperson when required, delivering key messages clearly.
• Monitor media coverage, analyze trends, and provide insights to inform PR strategies.
• Respond promptly to media inquiries.
• Organize and manage press events, interviews, and media tours.
• Collaborate with marketing and communications teams to align messaging.
• Track media mentions and report on PR campaign effectiveness.
• Stay informed about industry developments and competitor activities.

Conocimientos

Media relations

Press writing

Relationship building

Public speaking

Communication

Educación

Bachelor's degree in PR/Communications/Journalism

Descripción del empleo

About the Role

Our client, a dynamic and forward-thinking media house, is actively seeking a dedicated Media Relations Specialist to join their team in East London, Eastern Cape . This is a critical, in-office role focused on cultivating and maintaining strong relationships with various media outlets. You will be the primary point of contact for journalists, bloggers, and influencers, ensuring positive coverage and brand representation. The specialist will play a key role in developing and executing media outreach strategies, crafting compelling narratives, and securing valuable publicity. This position requires a proactive individual with excellent communication skills and a deep understanding of the media landscape within South Africa . The ideal candidate will be passionate about storytelling and dedicated to enhancing our client's public profile through strategic media engagement.

Key Responsibilities

• Develop and implement effective media outreach strategies to secure positive press coverage.
• Build and maintain strong, lasting relationships with journalists, editors, and key media influencers across various platforms.
• Write and edit compelling press releases, media advisories, fact sheets, and pitches.
• Act as a company spokesperson when required, delivering key messages clearly and effectively.
• Monitor media coverage, analyze trends, and provide insights to inform PR strategies.
• Respond promptly and professionally to media inquiries.
• Organize and manage press events, interviews, and media tours.
• Collaborate with the marketing and communications teams to ensure alignment of messaging.
• Track media mentions and report on the effectiveness of PR campaigns.
• Stay informed about industry developments and competitor activities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in media relations or a similar PR role.
• Proven ability to build and maintain strong relationships with local and national media.
• Exceptional writing, editing, and verbal communication skills.
• Demonstrated experience in crafting effective press materials and pitching stories.
• Familiarity with media monitoring tools and databases.
• Strong understanding of the media landscape in Eastern Cape and broader South Africa .
• Ability to work independently and as part of a team in an office environment.
• Excellent organizational skills and attention to detail.
• Proactive approach to identifying and capitalizing on media opportunities.

Benefits

• Competitive annual salary.
• Opportunity to work in a vibrant office environment in East London .
• Contribute to impactful PR campaigns for a respected media organization.
• Professional development opportunities and training.
• Exposure to a wide range of media interactions and industry events.
• Company-sponsored medical aid and retirement fund.