Media Relations Executive

Placements24; Soweto; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Health and wellness benefits

Professional development opportunities

Paid time off

Job summary

Placements24 in Soweto, Gauteng, is seeking a proactive Media Relations Executive to lead our media outreach and brand storytelling in a fully remote role.

You will craft press releases, coordinate interviews, monitor coverage, and build relationships with journalists while contributing to strategic communications and reputation management.

The ideal candidate has 3+ years in media relations, excellent writing, and the ability to work independently in a virtual team.

Qualifications

• Bachelor’s degree in communications, PR, journalism, marketing, or related field.
• Minimum 3 years in media relations or PR.
• Proven success securing media placements and reporter relationships.
• Strong written and verbal communication with storytelling skills.
• Experience with media monitoring and analysis tools.
• Ability to work remotely with strong time management.

Responsibilities

• Develop and execute media relations strategies to achieve positive publicity and brand visibility.
• Identify and build relationships with key journalists, editors, and media influencers.
• Write and distribute press releases, media advisories, and other PR materials.
• Coordinate media interviews and press briefings, ensuring spokespersons are well-prepared.
• Monitor media coverage across traditional and digital channels.
• Analyze media coverage and prepare reports on key messages, sentiment, and reach.
• Respond to media inquiries promptly and professionally.
• Manage media event logistics and execution.
• Collaborate with internal marketing and communications teams to align messaging.
• Stay informed about industry trends and competitor activities.

Skills

Media relations

Press releases

Relationship building

Remote work discipline

Education

Bachelor's degree in Communications/PR/Journaling/Marketing or related

Tools

Media monitoring tools

PR software

Job description

About the Role

Our client, a leading entity in the Media & PR sector, is seeking a proactive and detail-oriented Media Relations Executive to join their dynamic team. This position is based in Soweto, Gauteng , and offers a fully remote working arrangement, allowing for flexibility and a healthy work-life balance. The successful candidate will be instrumental in building and nurturing relationships with media outlets, securing positive press coverage, and managing the company's public image. This role demands exceptional communication skills, a strategic approach to media outreach, and a deep understanding of the media landscape. You will play a key role in crafting compelling press releases, coordinating interviews, and monitoring media mentions, all contributing to the enhancement of our client's brand reputation. This is a fantastic opportunity to grow your career in public relations within a supportive and innovative environment.

Key Responsibilities

• Develop and execute media relations strategies to achieve positive publicity and brand visibility.
• Identify and build strong relationships with key journalists, editors, and media influencers.
• Write and distribute press releases, media advisories, and other PR materials.
• Coordinate media interviews and press briefings, ensuring spokespersons are well-prepared.
• Monitor media coverage across all channels, including traditional and digital media.
• Analyze media coverage and prepare reports on key messages, sentiment, and reach.
• Respond to media inquiries promptly and professionally.
• Manage media event logistics and execution.
• Collaborate with internal marketing and communications teams to align messaging.
• Stay informed about industry trends and competitor activities.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• Proven experience (at least 3 years) in media relations, public relations, or a similar communications role.
• Demonstrated success in securing media placements and building reporter relationships.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Proficiency in media monitoring and analysis tools.
• Ability to work independently in a remote setting, demonstrating strong organizational and time management skills.
• Familiarity with the South African media landscape.
• Ability to handle sensitive information with discretion and professionalism.
• Strong interpersonal skills and the ability to network effectively.
• Adaptability and a proactive approach to problem-solving.

Benefits

• Our client offers a competitive annual salary along with performance-based incentives.
• As a fully remote position, employees enjoy significant flexibility and the convenience of working from their preferred location.
• Comprehensive health and wellness benefits, including medical and dental coverage, are provided.
• Opportunities for professional development are encouraged through access to online courses, industry webinars, and relevant training programs.
• Paid time off includes vacation days, sick leave, and public holidays.
• Our client fosters a supportive and collaborative virtual work environment, promoting work-life balance and employee well-being.
• Opportunities for career progression are available for high-performing individuals within the organization.