Media Relations Executive

Placements24; Upington; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 is seeking a proactive Media Relations Executive to join their Upington team. You will build and maintain strong media relationships, identify opportunities, and craft compelling press materials for a diverse client portfolio.

The role emphasizes local and regional media engagement across Northern Cape and beyond. The ideal candidate has a proven track record in securing media placements, excellent communication skills, and deep knowledge of the Northern Cape media landscape.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 4 years of experience in media relations or public relations, with a proven ability to secure media placements.
• Excellent written and verbal communication skills, with strong editing and proofreading abilities.

Responsibilities

• Develop and implement media relations strategies to enhance client visibility and reputation.
• Cultivate relationships with journalists, editors, producers, and bloggers.
• Pitch story ideas and secure positive media coverage across print, online, and broadcast channels.
• Draft and edit press releases, media advisories, and PR materials.
• Monitor media coverage and industry trends, reporting on key developments.
• Respond to media inquiries and manage interview requests professionally.
• Support organization of media events, press conferences, and client briefings.
• Collaborate with marketing and communications teams on consistent messaging.
• Assist in crisis communication plans development and execution.
• Maintain and update media contact databases.

Skills

Media relations

Communication

Pitching

Crisis management

Editing

Education

Bachelor’s degree in PR/Communications

Tools

Media monitoring tools

Job description

About the Role

Our client is seeking a proactive and well-connected Media Relations Executive to join their dedicated team in Upington, Northern Cape. This role is crucial for building and maintaining strong relationships with media outlets, securing positive publicity, and managing the overall media presence for our client and their diverse portfolio of clients. You will be responsible for identifying media opportunities, crafting compelling press materials, and acting as a key point of contact for journalists. The ideal candidate will possess excellent communication skills, a deep understanding of the media landscape, and a proven track record of successful media outreach within the Northern Cape region and beyond. This is an excellent opportunity for a PR professional looking to make a significant impact in a hands‑on role within the Media & PR sector, contributing to the growth and reputation of our client.

Key Responsibilities

• Develop and implement effective media relations strategies to enhance client visibility and reputation.
• Cultivate and maintain strong relationships with journalists, editors, producers, and bloggers.
• Proactively pitch story ideas and secure positive media coverage across print, online, and broadcast channels.
• Draft and edit press releases, media advisories, and other PR materials.
• Monitor media coverage and industry trends, reporting on key developments.
• Respond to media inquiries and manage interview requests in a timely and professional manner.
• Support the organization of media events, press conferences, and client briefings.
• Collaborate with internal marketing and communications teams to ensure consistent messaging.
• Assist in developing and executing crisis communication plans.
• Maintain and update media contact databases.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 4 years of experience in media relations or public relations, with a proven ability to secure media placements.
• Demonstrated success in building and nurturing relationships with media contacts.
• Excellent written and verbal communication skills, with strong editing and proofreading abilities.
• Proficiency in social media platforms and an understanding of their role in media relations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Ability to work effectively under pressure and meet tight deadlines.
• Proactive and results‑oriented mindset.
• Familiarity with media monitoring tools is advantageous.
• Knowledge of the Upington and broader Northern Cape media landscape is a plus.

Benefits

Our client offers a competitive salary of Rands per annum, along with a comprehensive benefits package including medical aid and retirement fund contributions. This role provides significant opportunities for professional growth and development within the Media & PR industry. Join a dedicated and dynamic team in Upington, Northern Cape, and play a vital role in shaping the public perception of our client and their valued partners. We offer a supportive work environment where your contributions are recognized and valued.