Biogen Social Media Coordinator - Midrand

Dis-Chem Pharmacies; Gauteng; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Market Related Salary

Medical Aid

Provident Fund

Staff Account

Job summary

Dis-Chem Pharmacies is seeking a dynamic Social Media Specialist to elevate our brand across Facebook, Instagram, Twitter, and LinkedIn from our Gauteng offices. You will coordinate campaigns, create engaging content, monitor online sentiment, and collaborate with marketing and customer service to ensure consistent, compliant communications.

The ideal candidate holds a Marketing or Digital Marketing diploma and 2–3 years’ experience in social media or retail marketing, with proficiency in tools

Qualifications

• Matric or Senior Certificate.
• Diploma in Marketing/Digital Marketing/Communications.
• 2–3 years’ experience in a social media/marketing role.

Responsibilities

• Coordinate and maintain the social media presence across targeted channels.
• Oversee content, campaigns, lead generation, and engagement activities.
• Stay updated on trends and adjust strategies to algorithms.
• Assist planning and execution of social media activities in the business.
• Maintain content updates for social media campaigns.
• Ensure campaigns align with the marketing calendar.

Skills

Digital marketing

Content creation

Social media strategy

Analytical thinking

Education

Diploma in Marketing

Grade 12

Diploma in Digital Marketing

Tools

Hootsuite

Falcon

Sprout Social

Job description

Minimum Requirements

Essential:

• Grade 12 – Matric or a Senior Certificate.
• Diploma in Marketing/ Digital Marketing/ Communications or related field
• Minimum of 2- 3 years’ experience workingin a similar capacity in either an agency or corporatesetting.

Advantageous

• Retail Marketing experience

Job Description

Social Media:

• Co-ordinate and maintain the social media business presence across various targeted social media channels.
• Provide on-going oversight and coordination of all aspects regarding social interfaces such as content, broadsheets, analysis, new ideas (contests, promos, online/social exclusives etc.), lead generation and content syndication methods
• Stay up-to-date with social media trends and changes to algorithms and adjust implementations accordingly.
• Assist in planning, organizing and executing social media activities within the business.
• Ensure maintenance and updates of content for social media campaigns.
• Ensure that social media campaigns are executed parallel to the marketing calendar.

Content:

• Support event awareness on the relevant social media channels.
• Provide suggestions on new ways to attract prospective customers through engagement, promotions and competitions.
• Design posts to sustain readers’ curiosity and create buzz around new products
• Regularly track and monitor the company’s online reputation and social media presence, responding appropriately to both positive and negative reviews and comments.
• Monitor internet for brand related topics of conversation.

Customer Relations:

• Collaborate with other departments, such as marketing and customer service, to ensure brand consistency and gather content to be used across all channels.
• Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters.

Reporting:

• Use social media analytics tools to track and report on the performance of social media campaigns.
• Manage multiple social media accounts across various platforms, such as Facebook, Twitter, Instagram and Tit Tok.
• Knowledge of social media influencer marketing and how to identify and engage with influencers in relevant industries or niches
• Research audience preferences and discover current trends

General:

• Adhere to Dis-Chem Policies and Procedures and Standard Operating Procedures.
• Adhere to Health and Safety rules and regulations.

Competencies:

• Knowledge -Knowledge of social media platforms, best practices.
• Cognitive Skills -Planning abilities, able to analyse data and solve problems
• Business Acumen- Awareness of industry trends and competitor activity. An understanding of target audiences.
• Communication Skills -Excellent written and verbal communication with team members and other departments.
• Interpersonal skills -Collaborative mindset and ability to work well with others.
• Quality Orientation -Attention to detail in content creation and curation. Desire to continuously improve and optimize social media campaigns.
• Self-ManagementSkills -Time management skills to meet deadlines with an adaptability and flexibility to meet changing deadlines..
• Technical skills -Proficiency in Social Media Platforms like Facebook, Twitter, Instagram, Tik Tok and Linked In. Knowledge of Social Media management tools like Hootsuite, Falcon, sprout or similar. Familiarity with social media analytics tools.

Special conditions of employment:

• South African
• MIE, clear criminal and credit
• Driver’s license and own reliable transport
• Occasional travelling.

Remuneration and benefits:

• Market Related Salary
• Medical Aid
• Provident Fund
• Staff Account

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.