Measurement & Performance Data Analyst (Retail Media)

PEP; Parow; On-site; ZAR 450,000 - 600,000; Full time

Job summary

PEP is seeking a Measurement & Performance Analyst to enhance Retail Media effectiveness in Parow, South Africa. The successful candidate will drive performance analytics across campaigns, collaborate with senior stakeholders, and deliver actionable insights. Requirements include a business degree with analytical focus and over 5 years of experience in analytics or performance measurement. Strong SQL skills and a problem-solving mindset are essential. This role provides a unique opportunity to impact retail strategy and consumer engagement directly.

Qualifications

• 5+ years in analytics, performance measurement, or data-driven roles.
• Experience working with campaign, media, or commercial performance data.
• Ability to turn data into clear recommendations and business actions.

Responsibilities

• Manage campaign performance from planning to post-campaign analysis.
• Deliver insights and recommendations based on data analysis.
• Support the implementation of Retail Media platforms.

Skills

Analytical thinking

Data-driven insights

Stakeholder engagement

Education

Business degree with Analytical/Commercial subjects

Tools

SQL (BigQuery preferred)

Data visualization tools

Job description

To turn data into commercial impact. Shape the future of Retail Media.

We’re looking for a Measurement & Performance Analyst to own how we measure, optimise, and prove the value of our Retail Media offering. This is not a reporting role. It's a commercial analytics role at the heart of decision‑making, working across suppliers, marketing, ecommerce, and executive stakeholders to answer:

• What should we sell, and to whom?
• Is it working right now?
• Did it deliver real impact and what should we do next?

KEY RESPONSIBILITIES

You’ll take full ownership of performance across the campaign lifecycle:

Pre‑Campaign (Insight & Planning)

• Turn supplier objectives into clear, measurable campaign strategies
• Build insight packs using customer, product, and historical performance data
• Recommend audiences, placements, and success metrics
• Track campaign performance in real time
• Identify risks, pacing issues, and data anomalies early
• Guide stakeholders with clear, actionable recommendations

Post‑Campaign (Measurement & Storytelling)

• Deliver credible, executive‑ready performance insights
• Go beyond reporting, explain why performance happened
• Translate results into future strategy and optimisation opportunities

Experimentation & Measurement Excellence

• Drive incrementality and test‑and‑control frameworks
• Ensure data quality, governance, and measurement consistency
• Shape how Retail Media performance is defined and trusted

Systems & Integration

• Support the implementation and enhancement of Retail Media platforms and measurement systems
• Partner with data engineering and tech teams to integrate data sources, automate reporting, and improve data flows
• Help define measurement logic, data structures, and tracking frameworks within new and existing systems
• Contribute to building a scalable, future‑fit measurement ecosystem

ROLE REQUIREMENTS

• Business degree with Analytical/Commercial subjects (e.g., Computer Science, Maths, Engineering)
• 5+ years in analytics, performance measurement, or data‑driven roles
• Retail, e‑commerce, or media network experience
• Experience working with campaign, media, or commercial performance data
• Ability to turn data into clear recommendations and business actions
• Confidence engaging with senior stakeholders and external partners
• A mindset that challenges assumptions and seeks better answers

Technical Skills

• Advanced SQL (BigQuery preferred)
• Strong data visualisation and dashboarding capability
• Solid understanding of:
  • Media and performance KPIs
  • Incrementality and experimentation (test & control)
  • Campaign pacing and delivery mechanics
  • Awareness of data governance, privacy, and audit principles

Soft Skills

• Strong analytical judgement, especially in ambiguous situations
• Structured thinker with clear, effective communication
• Confident and credible when influencing stakeholders
• Curious and creative, with a problem‑solving mindset
• Able to work independently while also collaborating in a team
• Takes ownership and accountability for outcomes
• Comfortable mentoring and sharing knowledge
• Approachable, supportive, and easy to work with