Cross-Border Retail Media Account Manager (Mandarin)

Takealot Group Advertising; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Takealot Group Advertising is seeking a Paid Media Manager to drive ROAS across performance channels for our Retail Media offering. You will helm hands-on campaign execution, optimization, and daily management of SEM, Social, Display and DV360, reporting to the Head of Performance & Projects.

The role requires 5–7+ years in paid advertising within a fast-paced ecommerce environment, Google Ads and Google Analytics certifications, and a track record of delivering profitable CAC and CLV insights.

Qualifications

• Degree in Marketing, Statistics, Mathematics or Computer Science.
• 5–7+ years hands-on paid advertising experience.
• Experience in large-scale, fast-paced e-commerce environments.
• Certifications in Google Ads and Google Analytics.

Responsibilities

• Lead end-to-end paid media campaigns across SEM, Social, Display & DV360.
• Develop advanced bidding strategies aligned to ROAS and CLV.
• Design audience segmentation to target high-CLV cohorts and profitable CAC.
• Execute robust A/B tests and incrementality studies.
• Mentor the Retail Media team on best practices and data analysis.
• Provide deep-dive analytics and actionable insights on performance.

Skills

Paid advertising

Campaign management

SEM

ROAS optimization

Analytics

Education

Marketing degree

Statistics degree

Mathematics degree

Computer Science degree

Tools

Google Ads

Google Analytics

DV360

Meta Ads

TikTok Ads

Job description

Paid Media Manager

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the Head of Performance & Projects.

Your Responsibilities Will Include:

• Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360)
• Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets.
• Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
• Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.
• Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.
• Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

Output

• Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).
• Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.
• Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.
• Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
• Team Development: Successful mentorship and measurable technical upskilling of junior team members.

Qualification & Experience

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
• 5-7+ years of hands-on experience in a paid advertising role.
• Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads (Required), Google Analytics (Required).