Marketing Specialist (Insurance)

Morton Moore Pty Ltd; Pretoria; Sur place; ZAR 420 000 - 540 000; Plein temps

Avantages offerts par ce poste

Travel allowance

Marketing budget and creative autonomy

Résumé du poste

Morton Moore Pty Ltd, a Pretoria East short-term insurance brokerage, seeks a Marketing professional to drive brand awareness and new business growth in heavy commercial vehicle and transport sectors.

You will blend traditional relationship marketing with digital campaigns, manage social media and CRM data, and support the sales team in lead generation and campaign execution.

Qualifications

• Recognised Marketing qualification (Diploma or Degree).
• RE5 Regulatory Examination completed, or willingness to complete within timeframe.
• Marketing experience in HCV, transport or short-term insurance preferred.
• Strong digital and social media understanding with content creation.
• Excellent written and verbal communication and interpersonal skills.
• Creative thinker with organisational skills and work ethic.
• Ability to work independently as well as in a team.
• Valid driver’s licence, own reliable vehicle and willingness to travel for client engagements.
• Short-term insurance industry experience advantageous.

Responsabilités

• Develop and execute marketing plans aligned to growth targets, focusing on HCV market.
• Identify and pursue new business opportunities within transport and fleet sectors.
• Build and maintain relationships with fleet owners, dealerships and referral partners.
• Represent the business at industry events, expos and networking opportunities.
• Manage social media, website content and digital campaigns.
• Create marketing collateral including brochures, proposals and email campaigns.
• Conduct market research to inform messaging and pricing input.
• Support broking and sales teams with lead generation and campaign material.
• Track campaign performance, lead conversion and ROI on marketing spend.
• Maintain CRM and marketing database in line with POPIA.
• Coordinate with designers, printers, media partners and agencies.
• Ensure all marketing material complies with FAIS and insurer requirements.
• Assist with client retention, cross-selling and referral initiatives.

Connaissances

Marketing qualification

RE5 qualification

Digital marketing

Campaign management

Content creation

Communication skills

Independent work

Relationship building

Travel willingness

Formation

Marketing Diploma/Degree

Outils

CRM software

Social media tools

Website content management

Description du poste

Our client, a short-term insurance brokerage based in Pretoria East, is looking for a qualified Marketing professional to drive brand awareness and new business growth, with particular focus on the heavy commercial vehicle (HCV) and transport sector. The role combines traditional relationship-based marketing with digital and campaign work, and would suit a creative self-starter who is comfortable working independently and building relationships within the industry.

Key Responsibilities

• Develop and execute marketing plans aligned to the brokerage's growth targets, with a focus on the HCV and commercial vehicle market
• Identify and pursue new business opportunities within the transport, fleet and commercial vehicle sectors
• Build and maintain relationships with fleet owners, dealerships, industry bodies and referral partners
• Represent the business at industry events, expos, trade shows and networking opportunities
• Manage the brokerage's social media presence, website content and digital campaigns
• Create marketing collateral including brochures, presentations, proposals and email campaigns
• Conduct market and competitor research to inform positioning, product messaging and pricing input
• Support the broking and sales team with lead generation, campaign material and follow-up activity
• Track and report on campaign performance, lead conversion and return on marketing spend
• Maintain the CRM and marketing database accurately and in line with POPIA requirements
• Coordinate with external designers, printers, media partners and agencies
• Ensure all marketing and advertising material complies with FAIS and insurer requirements
• Assist with client retention, cross-selling and referral initiatives

Requirements

• Recognised Marketing qualification (Diploma or Degree in Marketing or a related field)
• RE5 Regulatory Examination completed, or willingness to complete within an agreed timeframe
• Relevant marketing experience, preferably within the HCV, transport or short-term insurance sector
• Strong digital and social media understanding, including content creation and campaign management
• Excellent written and verbal communication and interpersonal skills
• Creative thinker with strong organisational skills and a demonstrable work ethic
• Ability to work independently as well as collaboratively within a team
• Valid driver's licence, own reliable vehicle and willingness to travel for client and industry engagements
• Short-term insurance industry experience advantageous

Benefits

Our client is offering a market-related salary, depending on qualifications and experience, plus a performance-based incentive structure. Additional benefits include:

• Travel and cell phone allowance
• Marketing budget and creative autonomy within an established, growing business