Digital Marketer

Betway Africa; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Betway Africa in Johannesburg is looking for a digital marketing professional to lead campaign planning and implementation across regions. You will manage briefs, execute paid campaigns, and build media plans to drive growth.

The ideal candidate has a marketing degree, 2–3 years in digital marketing, and strong Excel/PowerPoint skills. You will thrive in a fast-paced environment and collaborate with cross-functional teams to hit targets. Experience in sports or online gaming is a plus.

Qualifications

• Bachelor’s degree in marketing or a related field.
• 2–3 years’ experience in a digital marketing role.
• Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.
• Clear, confident communication and ability to break down complex ideas.
• A collaborative mindset with cross-functional teams.

Responsibilities

• Campaign planning and implementation across regions.
• Maintain sports events calendar to guide campaigns.
• Brief, implement and execute paid digital campaigns as set out by each country/territory.
• Create and manage media plans in all regions.
• Testing of marketing collateral and live placements.
• Reporting and performance evaluation with insights on fluctuations.
• Manage mid and post campaign reviews of all active campaigns.
• Track media spend and provide feedback across regions.
• Monitor campaign environment and effectiveness to meet objectives.
• Identify opportunities to improve campaign performance.
• Identify online advertising opportunities and assess publishers.
• Conduct market research and competitor analysis.

Skills

Digital marketing

Campaign planning

Campaign monitoring

Excel proficiency

Communication

Cross-functional teamwork

Education

Bachelor's degree in marketing

Tools

Microsoft Excel

PowerPoint

Outlook

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Campaign planning and implementation
  • Maintaining a sports events calendar to highlight opportunities and guide campaign planning
  • Brief, implementing and executing paid digital campaign strategies as set out by each country / territory:
  • Create and manage media plans in all regions
  • Testing of marketing collateral and live placements
• Campaign monitoring
  • Reporting & Performance evaluation Maintain standard of excellence in monitoring campaigns in all markets
  • Compile reports on digital campaign performance including insights on reason for fluctuations.
  • Manage the mid and post campaign reviews of all active campaigns
  • Track Media spend across all channels per regions and provide feedback
  • Monitor the campaign environment and effectiveness to ensure objectives are achieved
  • Identify opportunities to improve campaign performance
• Campaign Optimization
  • Optimise campaigns to deliver on targets, goals and conversion code/tracking, as well as tracking for maximum ROI.
  • Budget awareness, allocation, and efficacy
• Seeking online advertising opportunities
  • Identifying opportunities for applying new technologies, digital products and services to online campaigns
  • Source and identify qualified publishers and ad networks to promote the clients’ brands.
  • Analyse and assess publisher viability
• Conducting Market research and competitor analysis
  • Maintain awareness of industry developments and media trends.
  • Creative testing

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Experience: 2-3 years’ experience in digital marketing role.
• Minimum Computer competency: Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.
• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

*The perfect place to work, play and grow!