Marketing Project Lead

Ziyana Business Consulting and Training; Randburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ziyana Business Consulting and Training in Bryanston, South Africa, seeks a Marketing Project Lead to drive growth, brand strategy and cross‑channel execution. You will set strategic direction, translate brand ambitions into actionable priorities, and lead a data‑driven marketing organization through large‑scale programs.

You will oversee consumer insights, integrate marketing across brand, media, digital, CRM and delivery platforms, and champion innovation and ROI across portfolios.

Qualifications

• Bachelor’s Degree in Marketing or related field.
• MBA is highly preferred.
• 5–10 years of progressive marketing and brand management experience.
• Proven track record of leading teams and delivering growth.
• Experience using customer insights and first‑party data to shape strategy.
• Strong understanding of digital marketing, omnichannel growth and ROI.

Responsibilities

• Define overarching growth strategy and where to invest.
• Translate brand ambition into portfolio priorities and franchise alignment.
• Set creative ambition and brand standards for long‑term equity.
• Design and embed an integrated marketing operating model across channels.
• Own consumer insights, segmentation and customer journeys.
• Champion data‑driven decision making and measure ROI and outcomes.
• Lead innovation from opportunity to in‑market success.
• Build a high‑performing marketing team and capability.

Skills

Marketing leadership

Brand management

Digital marketing

Customer insights

Data analytics

Budget management

Executive communication

Education

Bachelor’s degree in Marketing

MBA (highly preferred)

Tools

CRM systems

Loyalty data tools

Analytics platforms

Job description

Ziyana Business Consulting and Training | Contract

Bryanston, South Africa | Posted on 18/09/2026

Our client in the Quick Service Restaurant (QSR) is looking for Marketing Project Lead to join their diverse and performance driven team.

Duties and Responsibilities:

Set Strategic Direction and GrowthChoices

• Define the overarchingValue & Signature growth strategy and make clear choices on where organizationshould play, win and invest.
  
• Translatebrand ambition into portfolio priorities, customer growth opportunities,franchise alignment and commercial value creation.
  
• Setthe creative ambition, distinctive brand standards and cultural relevancerequired to build long-term brand equity.
  
• Designand embed an integrated marketing operating model across brand, media, digital,CRM, loyalty, delivery, restaurant operations, franchise and agency partners.
  

Build Consumer, Data and Customer GrowthCapability

• Own the consumer andcultural insight agenda, including segmentation, behaviour shifts,customer journeys and unmet demand spaces.
  
• Strengthenthe use of first-party data, loyalty insight, CRM and customer lifetime valuethinking to improve acquisition, retention, frequency and personalisation.
  
• Championdata-driven decision making and define how brand health, customer outcomes,campaign performance and marketing ROI are measured.
  

Create New Growth Spaces and Innovation

• Anticipate emergingconsumer, cultural, technological and category shifts and convert theminto new growth opportunities.
  
• Setthe innovation ambition and pipeline across food, value, experience, digital,delivery, loyalty and partnership platforms.
  
• Builda disciplined test-and-learn approach that enables rapid experimentation,scaling of proven ideas and clear post-launch learning.
  
• Definethe portfolio content, digital engagement and commerce-to-customer conversionstrategy.
  

Accelerate AI, MarTech and MarketingEffectiveness

• Set the AI and MarTechagenda to improve insight generation, personalization, productivity,content optimization, experimentation and effectiveness.
  
• Improvemedia and marketing investment discipline through clear measurement, optimizationroutines, campaign evaluation and effectiveness reviews.
  
• Influencethe business P&L and determine where marketing investment can create thegreatest immediate and long-term value.
  

Build High Performing Teams and Capabilities

• Build afuture-ready marketing organisation with the skills, structures and waysof working required to win.
  
• DevelopBrand Managers and specialists through clear standards, coaching andstrategic exposure.
  
• Create aculture of curiosity, creativity, accountability, experimentation andcontinuous learning
  

Leadership

• Deliver world-class workthrough teams by setting a clear ambition, establishing high standards andcreating the conditions for diverse talent to perform at its best.
  
• Driveexecutional excellence through teams by translating strategy into clearpriorities, roles, decisions and disciplined delivery rhythms.
  
• Buildownership and accountability across the team, remove barriers to delivery andensure consistently high-quality outcomes at pace.
  
• Coach,challenge and empower leaders and specialists to make sound decisions,collaborate effectively and continuously raise the standard of performance.
  

Stakeholder Engagement

• Alignsenior leadership and franchise partners around the market’s biggestgrowth priorities and choices.
  
• Shape agencyecosystem and strategic partnerships required to unlock futuregrowth.
  
• Representmarketing in enterprise decisions and champion consumer and brand-ledgrowth across the organisation
  

Requirements

• Bachelor’sDegree in Marketing, Business Manager or related fields
  
• MBAhighly Preferred
  
• 5-10years progressive marketing and brand management experience, preferably withinFMCG, QSR, retail, consumer technology or a digitally enabled consumerbusiness.
  
• Proventrack record of leading teams and delivering sustainable growth across multiplebrands, customer segments or a full category.
  
• Experienceusing customer insight, segmentation, cultural intelligence, loyalty data orfirst-party data to shape brand, media, CRM and innovation choices.
  
• Strongunderstanding of digital marketing, content, customer journeys, delivery,commerce conversion, media effectiveness and omnichannel growth.
  
• Experienceowning or strongly influencing a significant marketing investment budget andportfolio-level P&L.
  
• Experienceleading innovation from opportunity identification through to sustainedin-market success at scale.
  
• Experienceoperating at executive or board level, including presenting strategy, growthcases and investment recommendations to senior leadership.
  
• Experienceworking with creative, media, digital, PR, data, technology and platformpartners to deliver integrated marketing outcomes.
  

CAPABILITIES

• Consumerand cultural intelligence: ability to identify meaningful shifts, translateinsight into growth strategy and build customer relevance.
  
• Brand,creative and content excellence: ability to set distinctive brand standards anddeliver culturally relevant, effective work across channels.
  
• Digital,data, AI and MarTech fluency: confidence using customer data, technology, AIand marketing platforms to improve productivity, personalisation and decisionmaking.
  
• Commercialand investment judgement: ability to connect marketing choices to P&Limpact, portfolio growth, investment trade-offs and long-term value creation.
  
• Innovationand experimentation mindset: ability to shape new growth spaces, test ideas,learn quickly and scale what works.
  
• Marketingeffectiveness discipline: ability to define success measures, evaluateperformance and continually optimise media, campaigns and customer outcomes.
  
• Enterpriseinfluence and strategic storytelling: ability to align senior leaders,franchisees and cross-functional partners around clear priorities and choices.
  
• Peopleleadership and capability building: ability to coach teams, build future-readyskills and create a culture of curiosity, accountability and continuouslearning.