Marketing Manager

Adonai Human Capital Solutions; Randburg; On-site; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Opportunity to lead a high-impact营销?

Growth-driven environment with region‑

Job summary

Adonai Human Capital Solutions is seeking a Marketing Manager to lead its media and brand strategies across multiple markets. The role drives growth through strategic oversight of Digital & Content teams, agency partnerships, and franchise-wide campaigns.

You will shape go-to-market plans, brand activations, and B2B initiatives for professional barber equipment, while ensuring consistency across 86 locations in five countries. Strong leadership and analytics are essential.

Qualifications

• 8–10+ years in marketing, media, advertising or brand management.
• Minimum of 3 years in a senior management role.
• Proven experience in managing budgets and generating revenue.
• Strong background in advertising sales, sponsorships, or media revenue.
• Demonstrated ability to build and lead marketing teams.
• Strategic thinker with commercial acumen.
• Proficiency in content strategy and analytics.

Responsibilities

• Lead and develop the Media team, including Digital & Content Managers and Social Media Managers, fostering a high-performance culture.
• Set quarterly and annual marketing strategies for TLB Media across all revenue streams and client brands.
• Build and maintain relationships with agencies, freelancers, and media partners to optimise content, photography, and digital campaigns.
• Oversee marketing strategies for the company brand across 86 locations in five countries, including launch campaigns and brand activations.
• Develop go-to-market campaigns, ensuring alignment with retail cycles and cultural moments.
• Lead marketing and brand activation for the company’s professional barber equipment, focusing on B2B sales.
• Manage seasonal campaign calendars and ensure compliance with brand standards across all franchise locations.
• Own and expand the company's social media presence, engaging a community of over 200,000 followers.
• Create and sell sponsorship and advertising packages to third‑party brands, negotiating partnerships and sponsorship deals.
• Develop external relationships with advertising agencies and media buyers to integrate Media inventory into wider media plans.
• Collaborate with franchisees to execute localized marketing campaigns and develop franchisee marketing tools.
• Drive customer engagement through database marketing, segmentation, automation, and targeted campaigns.
• Establish the company’s reputation as a leading advertising network in South Africa.
• Identify new revenue streams such as events, influencer activations, and branded content.
• Develop partnerships for technological and infrastructural scale to enhance digital advertising capabilities.
• Support the development of strategic long-term plans with senior leadership for market expansion.

Skills

Marketing leadership

Budget management

Revenue generation

Advertising sales

Team leadership

Strategic thinking

Content strategy & analytics

Job description

Are you someone who thrives in a dynamic environment where your leadership shapes a vibrant team culture and drives impactful marketing initiatives? Our client, an established organisation with a strong presence in the FMCG sector, is seeking a Marketing Manager to lead its innovative media and brand strategies. Join a forward-thinking company that values strategic vision, creative execution, and long-term growth.

Duties:

• Lead and develop the Media team, including Digital & Content Managers and Social Media Managers, fostering a high-performance culture.
• Set quarterly and annual marketing strategies for TLB Media across all revenue streams and client brands.
• Build and maintain relationships with agencies, freelancers, and media partners to optimise content, photography, and digital campaigns.
• Oversee marketing strategies for the company brand across 86 locations in five countries, including launch campaigns and brand activations.
• Develop go-to-market campaigns, ensuring alignment with retail cycles and cultural moments.
• Lead marketing and brand activation for the company’s professional barber equipment, focusing on B2B sales.
• Manage seasonal campaign calendars and ensure compliance with brand standards across all franchise locations.
• Own and expand the company's social media presence, engaging a community of over 200,000 followers.
• Create and sell sponsorship and advertising packages to third‑party brands, negotiating partnerships and sponsorship deals.
• Develop external relationships with advertising agencies and media buyers to integrate Media inventory into wider media plans.
• Collaborate with franchisees to execute localized marketing campaigns and develop franchisee marketing tools.
• Drive customer engagement through database marketing, segmentation, automation, and targeted campaigns.
• Establish the company’s reputation as a leading advertising network in South Africa.
• Identify new revenue streams such as events, influencer activations, and branded content.
• Develop partnerships for technological and infrastructural scale to enhance digital advertising capabilities.
• Support the development of strategic long-term plans with senior leadership for market expansion.

Requirements:

• 8–10+ years in marketing, media, advertising or brand management.
• Minimum of 3 years in a senior management role.
• Proven experience in managing budgets and generating revenue.
• Strong background in advertising sales, sponsorships, or media revenue.
• Demonstrated ability to build and lead marketing teams.
• Strategic thinker with commercial acumen.
• Proficiency in content strategy and analytics.

Nice to Have:

• Experience in FMCG industry.

Benefits:

• Opportunity to lead a high-impact marketing team within a reputable company.
• Be part of a growth-driven environment with regional responsibilities.
• Work in a collaborative, innovative culture focused on long-term success.