Growth Marketing Lead — Strategy, Data & AI Innovation

Ziyana Business Consulting and Training; Randburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ziyana Business Consulting and Training in Bryanston, South Africa, seeks a Marketing Project Lead to drive growth, brand strategy and cross‑channel execution. You will set strategic direction, translate brand ambitions into actionable priorities, and lead a data‑driven marketing organization through large‑scale programs.

You will oversee consumer insights, integrate marketing across brand, media, digital, CRM and delivery platforms, and champion innovation and ROI across portfolios.

Qualifications

• Bachelor’s Degree in Marketing or related field.
• MBA is highly preferred.
• 5–10 years of progressive marketing and brand management experience.
• Proven track record of leading teams and delivering growth.
• Experience using customer insights and first‑party data to shape strategy.
• Strong understanding of digital marketing, omnichannel growth and ROI.

Responsibilities

• Define overarching growth strategy and where to invest.
• Translate brand ambition into portfolio priorities and franchise alignment.
• Set creative ambition and brand standards for long‑term equity.
• Design and embed an integrated marketing operating model across channels.
• Own consumer insights, segmentation and customer journeys.
• Champion data‑driven decision making and measure ROI and outcomes.
• Lead innovation from opportunity to in‑market success.
• Build a high‑performing marketing team and capability.

Skills

Marketing leadership

Brand management

Digital marketing

Customer insights

Data analytics

Budget management

Executive communication

Education

Bachelor’s degree in Marketing

MBA (highly preferred)

Tools

CRM systems

Loyalty data tools

Analytics platforms

Job description

Ziyana Business Consulting and Training in Bryanston, South Africa, seeks a Marketing Project Lead to drive growth, brand strategy and cross‑channel execution. You will set strategic direction, translate brand ambitions into actionable priorities, and lead a data‑driven marketing organization through large‑scale programs.

You will oversee consumer insights, integrate marketing across brand, media, digital, CRM and delivery platforms, and champion innovation and ROI across portfolios.