Marketing Lead

Make it Good; Johannesburg; In loco; ZAR 781.000 - 1.172.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical aid

Wellness programme

Electronics discount

Meals provided (breakfast/lunch)

Leave allowance 18 days + religious

Brand-new office

Supportive culture

Descrizione del lavoro

Make it Good in Sandton, Johannesburg is seeking a senior marketer to own the marketing function end-to-end in a fast-growing fintech for SME funding. You will lead brand, demand, content, budget and agency partners, translating strategy into quarterly plans and guiding a growing team.

With 8–12 years in senior marketing, you’ll drive demand, manage a modest budget, and build systems for RevOps. This in-office role offers a compelling path to leadership and impact on the business.

Competenze

• 8 to 12 years’ marketing experience at senior management level.
• Proven people management with mentoring and accountability.
• B2B marketing experience with long buying cycles and decision-makers.
• Strong brand sensibility with performance marketing balance.
• Sharp data skills to read dashboards (MQLs, SQLs, SEO, paid).
• Experience managing agencies and freelancers.
• Ability to stretch a modest budget to impact.
• Solid understanding of the SA market, ideally SMMEs.
• Hands-on, low-ego approach; capable of building systems.

Mansioni

• Own the marketing function end-to-end: brand, demand, content, budget, partners.
• Translate strategy into quarterly plans and lead the team.
• Make a modest budget work hard; track spend and ROI.
• Build KPI scorecards and report to leadership and board.
• Own brand positioning, messaging and tone across all work.
• Lead thought leadership, founder visibility, case studies and PR.
• Drive demand: lead volume, site conversions, SEO, paid search & social.
• Run email programmes, newsletters and lead nurture with HubSpot core.

Conoscenze

B2B marketing

Brand management

Demand generation

Content marketing

Budget management

Agency management

Leadership

Data analytics

Formazione

Degree or Diploma

Strumenti

HubSpot

Descrizione del lavoro

Location: Sandton, Johannesburg
Work model: Fully in-office. Need to be able to legally work in SA to be considered.
Salary: R70 000 - R105 000 CTC per month (depending on level of experience)

Why you’d want to work here:

A senior role with a clear path to CMO as the business grows

• Medical aid contribution, paid on top of your CTC
• Employee wellness programme, including free counselling for you and up to 8 dependants
• Staff discount on electronics
• Subsidised breakfast and lunch
• 18 days’ annual leave, plus 3 religious leave days
• A brand-new office with focus pods and plenty of breakout space
• Smart, kind, welcoming people who take the work seriously, but not themselves

About our client:

Our client is a fast-growing fintech in the alternative SME funding space. They help small businesses deliver on public sector contracts through invoice discounting and purchase order funding, along with hands-on project management and procurement support. Over the last two years they’ve built a solid marketing function, with a newsletter, a podcast and a brand book already in place. Now they need a senior marketer to take ownership of it, lead a growing team and make every rand count. It’s a big role in a business where you’ll see the impact of your work.

What the job involves:

Owning the marketing function end to end: brand, demand, content, budget and agency partners Turning the marketing strategy into quarterly plans, then leading the team to deliver them Making a modest budget work hard: tracking spend, reporting cost per lead and moving money to what’s working Building the KPI scorecard and reporting on performance to the leadership team and board Owning the brand: positioning, messaging, tone of voice and brand standards across all agency and in-house work Leading thought leadership, founder visibility, case studies and PR Driving demand: lead volume and quality, website conversion, SEO, and paid search and social Running email programmes, newsletters and lead nurture, with HubSpot at the core Taking over what already works and making it even better Running the integrated content calendar across brand, demand and events Planning events, activations and sponsorships, and being there on the ground when it counts Managing the agency and freelancer roster: briefing, scoping, reviewing and challenging their numbers Building in-house capability over time, starting with RevOps Leading, mentoring and growing a junior team of coordinators and a designer, with succession in mind Managing and prioritising the requests other departments send marketing’s way Building the processes and documentation that keep knowledge inside the business

What you need to be considered:

8 to 12 years’ marketing experience, at senior management level Proven people management: you’ve built, mentored and held a team accountable, including handling underperformance B2B marketing experience (essential), with a real grasp of long buying cycles and selling to decision-makers A strong brand sensibility, balanced with confidence in performance marketing Sharp data skills: you can read a dashboard (MQLs, SQLs, SEO, paid, brand tracking) and tell straight away what’s working Experience managing agencies and freelancers A track record of getting results on a modest budget through creativity, not spend A solid understanding of the South African market, ideally SMMEs Practical use of AI beyond prompting (think agents, automations or dashboards). Come ready with an example. A hands‑on, low-ego approach: you’ll roll up your sleeves when there’s a gap Comfort building systems from scratch, and respect for what’s already working Able to work fully in-office in Sandton

Bonus points if you:

Have worked in financial services, fintech, banking, insurance or telecoms Are financially literate Know HubSpot well Have some B2C exposure alongside your B2B experience Come from a senior agency role, like group account director Have run events and activations Have a degree or diploma (any field)