Marketing Operations Executive (Data and Analytics)

Salt Digital Recruitment; Cape Town; On-site; ZAR 334,800 - 502,200; Full time

Job summary

Salt Digital Recruitment is seeking a Marketing Operations Executive to join their Data & Analytics team in Cape Town, South Africa. This individual will focus on building reports and interpreting marketing data to drive campaign success rather than purely technical data work.

The ideal candidate should have experience in marketing reporting and campaign analysis, strong skills in data interpretation, and familiarity with tools like Power BI and GA4. This role is crucial for optimizing marketing and sales performance.

Qualifications

• Experience in marketing reporting, campaign analysis, or marketing operations.
• Strong ability to build reports and interpret data into commercial insights.
• Experience working with marketing data and performance metrics.

Responsibilities

• Build and deliver marketing and sales performance reports with actionable insights.
• Create dashboards and data visualisations.
• Analyse campaign and web performance to drive optimisation and ROI.

Skills

Marketing reporting

Campaign analysis

Data interpretation

Performance metrics

Tools

Power BI

GA4

Salesforce

Job description

Marketing Operations Executive (Data and Analytics)

Our client is looking for a Marketing Operations Executive to join their central Data & Analytics team, perfect for someone who thrives at the intersection of marketing, reporting, and commercial performance.

This role is ideal for an individual who enjoys building reports, working with marketing data, and uncovering insights that drive campaign success, rather than pure engineering or technical data work.

Reporting & Insights

• Build and deliver marketing and sales performance reports with clear, actionable insights.
• Create dashboards and data visualisations (Power BI or similar tools).
• Analyse campaign and web performance to drive optimisation and ROI.

What They're Looking For

• Experience in marketing reporting, campaign analysis, or marketing operations.
• Strong ability to build reports and interpret data into commercial insights.
• Exposure to tools like GA4, Power BI, Salesforce, or similar.
• Experience working with marketing data, segmentation, and performance metrics.

Role Focus

This role is best suited to candidates with a marketing and reporting focus; not heavy data engineering or purely technical analytics backgrounds.