Marketing Data Analyst (Remote)

Placements24; Upington; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Health, dental, vision insurance

Professional development opportunities

Performance bonuses

Job summary

Placements24 is seeking a skilled Marketing Data Analyst to join a fully remote team. You will collect, analyze, and interpret marketing data to provide actionable insights that drive strategic decisions and optimize campaigns.

The role collaborates with the marketing team to measure effectiveness, forecast outcomes, and transform raw data into business intelligence. The ideal candidate has proven experience in marketing analytics, strong Excel/SQL skills, and expertise with visualization tools

Qualifications

• Proven experience as Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in Excel, SQL and data visualization tools (Tableau, Power BI).
• Experience with marketing analytics platforms (e.g., Google Analytics) and digital marketing metrics.

Responsibilities

• Collect, clean, and analyze marketing data from various sources, including digital platforms, CRM, and surveys.
• Develop and maintain dashboards and reports to visualize key marketing metrics and performance trends.
• Identify patterns, insights, and opportunities within the data to inform marketing strategy and campaign optimization.
• Perform A/B testing analysis and provide recommendations for improving campaign effectiveness.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Forecast marketing outcomes and track progress against KPIs.

Skills

Excel

SQL

Data storytelling

Analytical thinking

Marketing analytics

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or related quantitative field

Tools

Tableau

Power BI

Google Analytics

Job description

Our client is seeking a skilled and analytical Marketing Data Analyst to join their fully remote team. This pivotal role will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive strategic decision-making and optimize campaign performance. You will work closely with the marketing team to measure the effectiveness of various initiatives, identify trends, and forecast future outcomes. This is an outstanding opportunity for a data enthusiast to contribute directly to the company's growth by transforming raw data into valuable business intelligence in a flexible, remote setting.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including digital platforms, CRM, and surveys.
• Develop and maintain dashboards and reports to visualize key marketing metrics and performance trends.
• Identify patterns, insights, and opportunities within the data to inform marketing strategy and campaign optimization.
• Perform A/B testing analysis and provide recommendations for improving campaign effectiveness.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Forecast marketing outcomes and track progress against key performance indicators (KPIs).

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with marketing analytics platforms (e.g., Google Analytics) and digital marketing metrics.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, concise, and actionable insights for non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.

Benefits

• Competitive salary and potential for performance bonuses.
• A fully remote work environment, promoting work-life balance and flexibility.
• Comprehensive health, dental, and vision insurance.
• Access to professional development resources and training opportunities.
• Be part of an innovative, data-driven company culture focused on continuous improvement.