Marketing Analyst

Salt Digital Recruitment; Johannesburg; On-site; ZAR 800,000 - 1,000,000; Full time

Job summary

Salt Digital Recruitment seeks a Senior Analytics & Insight Manager to lead our analytics function for a leading global organisation in Johannesburg. You will own the GA4 implementation, GTM governance, and drive revenue-focused insights across multi-market operations.

The role requires hands-on expertise in SQL, BigQuery, GA4, and Power BI, plus strong leadership to mentor analysts and present to the C-suite. On-site role with strategic visibility and impact.

Qualifications

• Senior digital analytics/insight leadership experience.
• Proven GA4 setups, custom event taxonomies, and cloud data pipelines.
• Strong stakeholder management and ability to present to C-suite executives.

Responsibilities

• Own the end-to-end GA4 implementation and GTM governance across global properties.
• Drive data-driven decision-making by linking user journeys to revenue and ROIs.
• Analyse full-funnel data in BigQuery to identify drop-offs and inform marketing investment.
• Develop multi-touch attribution models and support MMM capabilities.
• Manage Power BI dashboard estate and set reporting standards across the business.
• Present strategic recommendations to the CMO and exec teams.
• Collaborate with engineering, regional leads, and agencies for data-tracking architecture.
• Oversee data governance, compliance, and mentor junior analysts.
• Stay ahead of analytics trends and privacy-safe measurement practices.

Skills

SQL

BigQuery

Google Tag Manager

Power BI

Attribution modelling

Data governance

Leadership

Tools

GA4

Google Tag Manager

BigQuery

Power BI

Job description

Overview

Salary: R 800 000,00 - R 1 000 000,00 CTC per annum (depending on experience). Location: Johannesburg (onsite).

We are seeking a strategic and commercially minded Senior Analytics & Insight Manager to lead the analytics function for a leading global organisation. This role owns the global measurement framework, drives advanced user journey analytics, and aims to maximise commercial ROI across a multi-market footprint. If you are passionate about data-driven decision-making, have technical depth in cloud data and tracking, and can translate complex data into executive-level insight, we’d like to hear from you.

Duties and Responsibilities

• Own the end-to-end GA4 implementation and Google Tag Manager governance across global digital properties.
• Drive data-driven decision-making by connecting user journey tracking to core revenue and commercial outcomes.
• Analyse full-funnel performance data in BigQuery to identify drop-off points and inform marketing investment decisions.
• Develop and execute advanced multi-touch attribution models and support the build-out of Marketing Mix Modelling (MMM) capabilities.
• Manage and maintain a high-performing Power BI dashboard estate, establishing performance reporting standards and metrics across the business.
• Build insightful data narratives and present strategic recommendations directly to the CMO and executive teams.
• Collaborate with engineering, regional marketing leads, and external agencies to deliver integrated data tracking architecture.
• Manage data governance, compliance standards, and the training and development of junior data analysts.
• Stay ahead of digital analytics trends, platform updates, and privacy-safe measurement best practices.

Requirements

• Hands-on experience in a senior digital analytics, data architecture, or insight leadership role.
• Proven success managing enterprise-level GA4 setups, custom event taxonomies, and cloud data pipelines.
• Strong hands-on experience with SQL, BigQuery, Google Tag Manager, and advanced Power BI development.
• Advanced analytical skills with deep expertise in multi-touch attribution modelling and data governance.
• Experience designing and implementing scalable measurement frameworks across multi-regional or multi-market environments.
• Strong commercial acumen with the ability to translate technical data into actionable business and enrolment insights.
• Excellent stakeholder management and communication skills, comfortable presenting complex data to C-suite executives.
• Previous leadership, mentoring, or people management experience with a track record of growing analytical talent.