Marketing Manager - Outdoor Recreation

Placements24; Gqeberha; Hybrid; ZAR 520,000 - 820,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work setup

Health and retirement benefits

Discounts on outdoor gear

Job summary

Placements24 is seeking an innovative Marketing Manager specializing in Outdoor Recreation to join their team, primarily in a fully remote capacity. You will drive growth and engagement for outdoor adventure products and services, developing campaigns that resonate with adventure enthusiasts and boost brand visibility.

The ideal candidate has 5+ years of marketing experience, a Bachelor's in Marketing or related field, and a proven ability to manage multi-channel campaigns using digital tools

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of marketing experience, preferably in outdoor recreation.
• Proven ability to design multi-channel campaigns.
• Strong knowledge of digital marketing tools and analytics.

Responsibilities

• Develop and implement comprehensive marketing strategies for outdoor recreation.
• Manage digital channels: social media, content, email, paid ads.
• Create engaging collateral: brochures, website content, social posts.
• Analyze campaign performance and report ROI metrics.
• Collaborate with product and sales to align marketing with goals.

Skills

Marketing experience

Digital marketing

Analytics

Creative communication

Education

Bachelor's degree in Marketing or Communications

Tools

Digital marketing tools

Analytics platforms

Job description

About the Role

Our client is looking for an innovative and strategic Marketing Manager specializing in Outdoor Recreation to join their team in Port Elizabeth . This fully remote role is key to driving growth and engagement for our outdoor adventure products and services. You will be responsible for developing and executing marketing campaigns that resonate with adventure enthusiasts, enhance brand visibility, and drive sales. The ideal candidate has a deep understanding of the outdoor recreation market and a proven ability to craft compelling marketing narratives that connect with target audiences.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote outdoor recreation activities and gear.
• Manage digital marketing channels, including social media, content marketing, email campaigns, and paid advertising.
• Create engaging marketing collateral, including brochures, website content, and social media posts.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Collaborate with product development and sales teams to ensure marketing efforts align with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on the outdoor recreation industry .
• Proven ability to develop and execute successful marketing campaigns across various channels.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills, with a creative flair.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work setup, offering maximum flexibility.
• Comprehensive health and retirement benefits.
• Generous discounts on outdoor equipment and travel.
• A passionate and collaborative team environment dedicated to promoting outdoor adventure.