Marketing Manager - Outdoor Adventure

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Travel opportunities

Health benefits

Collaborative team

Job summary

Placements24 is seeking a dynamic Marketing Manager to lead marketing efforts for an outdoor adventure experiences provider in the Eastern Cape. Hybrid role combines strategy with execution across digital, content, events, and partnerships.

You will drive brand growth, manage budgets, analyze campaigns, and collaborate with agencies and vendors to deliver engaging campaigns that attract customers and enhance the brand. Port Elizabeth-based with travel opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing management, preferably in tourism/outdoor adventure.
• Strong understanding of digital marketing tools and analytics platforms.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize digital channels including SEO, SEM, social media, and email marketing.
• Oversee creation of engaging content (website copy, brochures, promos).
• Plan and execute campaigns for product launches and promotions.
• Analyze campaign performance and report ROI and key metrics.
• Manage relationships with agencies, vendors, and media partners.
• Organize participation in industry events and trade shows in Port Elizabeth and beyond.

Skills

Marketing strategy

Digital marketing

Brand management

Budget management

Content creation

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

SEO tools

CRM software

Job description

About the Role

Our client, a leading provider of outdoor adventure experiences in the Eastern Cape , is looking for a dynamic and creative Marketing Manager to lead their marketing efforts. This hybrid role requires a strategic thinker who can develop and execute innovative campaigns to attract new customers and retain existing ones. You will be responsible for all aspects of marketing, from digital and social media to events and partnerships, ensuring a strong brand presence and driving business growth. This is an exciting opportunity to shape the brand of a company passionate about adventure and the great outdoors.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize digital marketing channels, including SEO, SEM, social media, and email marketing.
• Oversee the creation of engaging marketing content, including website copy, brochures, and promotional materials.
• Plan and execute marketing campaigns for new product launches and special promotions.
• Analyze marketing campaign performance and provide regular reports on ROI and key metrics.
• Manage relationships with external agencies, vendors, and media partners.
• Organize and coordinate participation in industry events and trade shows in Port Elizabeth and beyond.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing management, with a proven track record in the tourism or outdoor adventure sector.
• Strong understanding of digital marketing tools and techniques, including analytics platforms.
• Excellent written and verbal communication skills, with creative flair.
• Experience in budget management and campaign performance analysis.
• Ability to work effectively both independently and as part of a hybrid team in the Eastern Cape .

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between home and office.
• Opportunities for travel and experiencing adventure activities.
• Comprehensive health benefits package.
• Collaborative work environment with a passionate team dedicated to outdoor exploration.