Marketing Manager LCV

Edge Executive Search Group; Centurion; On-site; ZAR 750,000 - 900,000; Full time

Job summary

Edge Executive Search Group is seeking a Marketing Manager LCV to lead strategic marketing and integrated campaigns for the SA market. You will drive brand equity, product consideration and market share within the South African light commercial vehicle segment, collaborating with sales, product and dealer networks to deliver measurable growth.

The role requires a formal marketing qualification and at least five years in commercial marketing management, with a strong emphasis on digital channels,

Qualifications

• Formal qualification in Marketing or related field.
• 4+ years of commercial marketing management experience.
• Experience in product positioning and brand development.
• Strong knowledge of digital marketing platforms and integrated strategies.
• Proven project management capabilities with multiple campaigns and budgets.
• Commercial and financial acumen with ROI analysis skills.
• Excellent analytical and problem solving abilities.
• Creative mindset connecting brand strategy with campaigns.
• Strong communication and cross-functional collaboration.

Responsibilities

• Develop and implement integrated marketing plans aligned with objectives and market share targets.
• Strengthen product positioning and brand consideration through clear value propositions.
• Conduct market research and audience segmentation to inform campaigns.
• Design customer journeys to improve engagement and dealer traffic.
• Plan and deliver campaigns across digital, traditional media, PR, sponsorships and influencer channels.
• Collaborate with internal teams and agencies to develop campaigns that support the sales funnel.
• Manage marketing budget, timelines, resources and channel performance.

Skills

Brand development

Campaign planning

Digital marketing

Market research

Consumer insights

Project management

Budget management

ROI analysis

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Marketing Manager LCV | South Africa | Permanent

Are you a commercially minded marketing professional who knows how to turn strong brand positioning into measurable business growth? This is an opportunity to shape the market presence of a light commercial vehicle range through integrated campaigns, customer-focused marketing and strategic dealer engagement.

As Marketing Manager LCV, you will develop and execute marketing strategies that strengthen brand equity, increase product consideration and grow market share within the South African light commercial vehicle segment. Reporting to the Head of Strategic Marketing, you will combine strategic planning with hands-on campaign delivery, using consumer insights, market intelligence and creative thinking to connect the right audiences with the right products.

The role spans the full marketing mix, from digital marketing, media and public relations to sponsorships, experiential activations and influencer partnerships. You will work closely with sales, product, after-sales, finance and operations teams, while managing external agency partners, campaign budgets and performance reporting. A key part of the role will be supporting the dealer network with relevant marketing resources, consistent brand messaging and campaigns that generate engagement and contribute to commercial results.

Our client is an established automotive brand with an expanding presence in South Africa and a strong focus on accessible mobility solutions. The business operates in a competitive, performance-driven market where understanding local consumers, responding to changing market conditions and translating brand strategy into sales impact are essential.

What You'll Do

• Develop and implement integrated marketing plans aligned with business objectives, brand strategy and market share targets for the LCV range.

• Strengthen product positioning and brand consideration through clear communication of customer value propositions and product differentiators.

• Conduct market research, competitor analysis and audience segmentation to identify opportunities and inform campaign planning.

• Design connected online and offline customer journeys that improve product consideration, customer engagement and dealer traffic.

• Plan and deliver integrated campaigns across digital platforms, traditional media, public relations, sponsorships, experiential marketing and influencer channels.

• Partner with internal teams and external agencies to develop creative, commercially relevant campaigns that support the sales funnel.

• Manage the allocated marketing budget, campaign timelines, resources and channel performance to optimise return on marketing investment.

• Monitor campaign results, consumer sentiment, brand share of voice and perception metrics, using insights to refine future activity.

• Maintain consistent communication with the dealer network and support dealer marketing capability in line with brand and commercial objectives.

• Prepare campaign schedules, budget estimates, performance reports and project updates to ensure delivery against agreed targets and deadlines.

• Maintain existing marketing systems and tools while identifying opportunities to improve processes, frameworks and campaign effectiveness.

• Track automotive industry trends, emerging technologies and evolving consumer expectations to inform continuous improvement and innovation.

What You Bring

• A formal certification, diploma or bachelor's degree in Marketing, Brand Management, Business or a related field.

• At least five years of commercial marketing management experience, ideally within the automotive industry or a related sector.

• Demonstrated experience in product positioning, brand development, consumer insights, campaign planning and integrated campaign execution.

• A strong understanding of digital marketing platforms and the role of digital and traditional channels within an integrated marketing strategy.

• Proven project management capability, including managing multiple campaigns, budgets, resources and deadlines simultaneously.

• Commercial and financial acumen, with the ability to assess campaign performance, interpret ROI metrics and identify opportunities for cost optimisation.

• Strong analytical and problem-solving skills, supported by the ability to translate market data and consumer behaviour into practical marketing decisions.

• Creative thinking and the ability to connect brand strategy with relevant, compelling and commercially focused campaign ideas.

• Excellent communication and interpersonal skills, with the confidence to collaborate across business functions and manage external agency relationships.

• Adaptability, initiative and a results-driven approach in a dynamic, competitive market environment.

What Success Looks Like

• Increased consideration of the LCV range and stronger brand positioning among relevant consumer segments.

• Marketing campaigns that deliver measurable improvements in engagement, dealer traffic and contribution to sales objectives.

• Effective use of marketing budgets, with clear reporting and evidence-based decisions that improve return on investment.

• Consistent, relevant brand and product messaging across customer touchpoints and the dealer network.

• Strong collaboration between marketing, sales, product, after-sales and agency partners.

• Improved campaign planning, delivery efficiency and responsiveness to market trends and consumer needs.

This is an opportunity for a marketing leader who can balance strategic brand building with practical execution and measurable commercial outcomes, helping shape the next stage of growth in South Africa's competitive light commercial vehicle market.