Automotive Marketing Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work

Bonus program

Health benefits

Retirement plan

Professional development

Job summary

Placements24 is seeking an Automotive Marketing Manager in Sandton for a strategic, hybrid role. You will craft and execute marketing strategies to elevate brand visibility, engage customers, and gain market share across automotive products and services.

You will lead campaigns across digital and traditional channels, oversee budgets, and analyze market trends. A strong marketing foundation with analytics and collaboration across sales and product teams is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• 5+ years of marketing experience in the automotive industry.
• Proven experience in developing and executing digital and traditional marketing campaigns.
• Strong understanding of marketing principles, branding, and market research techniques.
• Excellent analytical skills and proficiency with marketing analytics tools.

Responsibilities

• Develop and implement integrated marketing strategies and campaigns for new vehicle launches, promotions, and brand building.
• Manage digital marketing efforts, including SEO, SEM, social media, email marketing, and content creation.
• Oversee the creation of marketing collateral, advertisements, and promotional materials.
• Conduct market research and analyze competitor activities to identify opportunities and threats.
• Manage the marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Collaborate with sales, product development, and external agencies to ensure brand consistency and campaign effectiveness.
• Measure and report on the performance of marketing campaigns, providing insights and recommendations for optimization.

Skills

Strategic thinking

Campaign management

Communication skills

Project management

Analytical skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA

Tools

Marketing analytics tools

Job description

About the Role

Our client, a prominent player in the automotive sector based in Sandton , is seeking a strategic and creative Automotive Marketing Manager . This hybrid role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and increase market share for their automotive products and services. You will lead marketing initiatives, manage campaigns across various channels, and analyze market trends to ensure our client remains competitive and innovative. This is an exciting opportunity to shape the brand's presence in the dynamic automotive market.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns for new vehicle launches, promotions, and brand building.
• Manage digital marketing efforts, including SEO, SEM, social media, email marketing, and content creation.
• Oversee the creation of marketing collateral, advertisements, and promotional materials.
• Conduct market research and analyze competitor activities to identify opportunities and threats.
• Manage the marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Collaborate with sales, product development, and external agencies to ensure brand consistency and campaign effectiveness.
• Measure and report on the performance of marketing campaigns, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of experience in marketing, with a strong focus on the automotive industry.
• Proven experience in developing and executing successful digital and traditional marketing campaigns.
• Excellent understanding of marketing principles, branding, and market research techniques.
• Strong analytical skills and proficiency with marketing analytics tools.
• Exceptional communication, presentation, and project management skills.

Benefits

• Competitive salary and performance-based bonus.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to work with a leading brand in the automotive industry in Sandton .
• Comprehensive health and retirement benefits package.
• Professional development opportunities and a collaborative work culture.