LCV Marketing Lead | Growth & Brand Strategy

Edge Executive Search Group; Centurion; On-site; ZAR 750,000 - 900,000; Full time

Job summary

Edge Executive Search Group is seeking a Marketing Manager LCV to lead strategic marketing and integrated campaigns for the SA market. You will drive brand equity, product consideration and market share within the South African light commercial vehicle segment, collaborating with sales, product and dealer networks to deliver measurable growth.

The role requires a formal marketing qualification and at least five years in commercial marketing management, with a strong emphasis on digital channels,

Qualifications

• Formal qualification in Marketing or related field.
• 4+ years of commercial marketing management experience.
• Experience in product positioning and brand development.
• Strong knowledge of digital marketing platforms and integrated strategies.
• Proven project management capabilities with multiple campaigns and budgets.
• Commercial and financial acumen with ROI analysis skills.
• Excellent analytical and problem solving abilities.
• Creative mindset connecting brand strategy with campaigns.
• Strong communication and cross-functional collaboration.

Responsibilities

• Develop and implement integrated marketing plans aligned with objectives and market share targets.
• Strengthen product positioning and brand consideration through clear value propositions.
• Conduct market research and audience segmentation to inform campaigns.
• Design customer journeys to improve engagement and dealer traffic.
• Plan and deliver campaigns across digital, traditional media, PR, sponsorships and influencer channels.
• Collaborate with internal teams and agencies to develop campaigns that support the sales funnel.
• Manage marketing budget, timelines, resources and channel performance.

Skills

Brand development

Campaign planning

Digital marketing

Market research

Consumer insights

Project management

Budget management

ROI analysis

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Edge Executive Search Group is seeking a Marketing Manager LCV to lead strategic marketing and integrated campaigns for the SA market. You will drive brand equity, product consideration and market share within the South African light commercial vehicle segment, collaborating with sales, product and dealer networks to deliver measurable growth.

The role requires a formal marketing qualification and at least five years in commercial marketing management, with a strong emphasis on digital channels,