Marketing Manager - FMCG

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health insurance and retirement plan

Employee discounts

Vibrant team environment

Job summary

Placements24 is seeking a Marketing Manager to drive brand growth for FMCG products in Rustenburg. You will blend strategic planning with hands-on execution, developing campaigns that resonate with consumers and meet business goals.

Responsibilities include budgeting, overseeing digital and traditional marketing, and collaborating with cross-functional teams. A strong grasp of consumer insights and market dynamics in the North West is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Admin or related field.
• 5-7 years of marketing experience, FMCG preferred.
• Proven ability to develop and execute marketing strategies including digital marketing.
• Strong understanding of consumer behavior and market dynamics.
• Excellent written and verbal communication with presentation skills.
• Proficiency in marketing analytics tools and CRM software.

Responsibilities

• Develop and execute marketing plans to grow brand awareness and sales.
• Conduct market research to identify trends and opportunities.
• Manage marketing budget and track campaign performance.
• Oversee marketing collateral and digital content across platforms.
• Collaborate with sales, product and supply chain for go-to-market strategies.
• Monitor campaign results and provide optimization recommendations.

Skills

Marketing strategy

Digital marketing

Budget management

Market research

CRM software

Communication

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing analytics tools

Job description

About the Role

Our client seeks a creative and strategic Marketing Manager to drive brand growth for their diverse portfolio of FMCG products in Rustenburg . This role requires a blend of strategic thinking and hands‑on execution, focusing on developing impactful marketing campaigns that resonate with target consumers and achieve business objectives. You will be responsible for managing marketing budgets, overseeing digital and traditional marketing efforts, and collaborating with internal teams and external partners. The successful candidate will be passionate about consumer insights and possess a strong understanding of the competitive FMCG landscape in the North West province. This is an exciting opportunity to shape brand perception and drive market success.

Key Responsibilities

• Develop and execute comprehensive marketing plans and campaigns to increase brand awareness, market share, and sales volume.


• Conduct market research and consumer analysis to identify trends, opportunities, and competitive insights.


• Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking campaign performance.


• Oversee the creation of marketing collateral, advertising materials, and digital content across various platforms.


• Collaborate with sales, product development, and supply chain teams to ensure integrated go-to-market strategies.


• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.


• 5-7 years of experience in marketing, preferably within the FMCG sector .


• Proven experience in developing and executing successful marketing strategies, including digital marketing.


• Strong understanding of consumer behavior, market dynamics, and competitive analysis.


• Excellent written and verbal communication skills, with strong presentation abilities.


• Proficiency in marketing analytics tools and CRM software.

Benefits

• Competitive salary and performance incentives.


• Hybrid work model offering flexibility between home and office.


• Comprehensive health insurance and retirement savings plan.


• Generous employee discounts on company products.


• A vibrant team environment in Rustenburg , fostering innovation and growth.