Senior Brand Manager

Placements24; Pietermaritzburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Professional development

Career advancement opportunities

Job summary

Placements24 is seeking a Senior Brand Manager in Pietermaritzburg to lead brand strategy, innovation, and growth for key FMCG products within a dynamic portfolio. You will drive market impact by aligning insights with business goals and shaping a bold go-to-market plan.

You will guide cross-functional teams across sales, product development, and supply chain to execute campaigns, manage the brand P&L, and measure ROI, leveraging consumer insights and market analysis to outperform targets.

Qualifications

• 7+ years of brand management experience in FMCG.
• Proven track record of developing and executing brand strategies delivering business results.
• Strong marketing principles, consumer insights, and market analysis techniques.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute brand strategies to improve market share and profitability.
• Lead integrated marketing plans including advertising, promotions, and digital campaigns.
• Conduct market research and competitor analysis to spot trends and opportunities.
• Manage the brand P&L, budget allocation and ROI measurement.
• Collaborate with sales, product development, and supply chain for brand execution.
• Drive innovation pipeline and new product development for assigned brands.

Skills

Brand management

Leadership

Communication

Project management

Market research

Budgeting & ROI

Education

Bachelor's degree in Marketing or Business

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their team in Pietermaritzburg . This pivotal role involves driving brand strategy, innovation, and growth for key products within their portfolio. You will lead cross-functional teams to execute impactful marketing campaigns and ensure brand objectives are met and exceeded. This is an exceptional opportunity for a strategic thinker with a proven track record in brand management within the FMCG industry to make a significant contribution to a reputable company.

Key Responsibilities

• Develop and execute comprehensive brand strategies to enhance market share and profitability.
• Lead the creation and implementation of integrated marketing plans, including advertising, promotions, and digital campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the brand's P&L, ensuring effective budget allocation and ROI measurement.
• Collaborate with sales, product development, and supply chain teams to ensure seamless brand execution.
• Drive innovation pipeline and new product development initiatives for assigned brands.

Requirements

• Minimum of 7 years of experience in brand management, preferably within the FMCG industry .
• Proven success in developing and executing brand strategies that have driven significant business results.
• Strong understanding of marketing principles, consumer insights, and market analysis techniques.
• Excellent leadership, communication, and project management skills.
• Proficiency in market analysis tools and reporting software.
• A bachelor's degree in Marketing, Business Administration, or a related field is essential.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health insurance coverage and retirement savings plan.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment in Pietermaritzburg .
• Exposure to innovative marketing strategies and leading FMCG brands.