Brand Manager

Placements24; Vereeniging; On-site; ZAR 500,000 - 700,000; Full time

Benefits offered by this job

Health insurance

Retirement planning

Performance bonuses

Career growth

Leadership development

Job summary

Placements24 in Vereeniging is seeking a creative and strategic Brand Manager to lead brand initiatives for our FMCG portfolio. You will develop and execute comprehensive brand strategies to enhance equity, drive market share, and engage consumers, collaborating with marketing, sales and product development to ensure consistent messaging and impactful campaigns.

The role requires proven brand management experience in FMCG, strong market research, budgeting, and project management.

Qualifications

• Brand management experience in FMCG.
• Proven ability to develop and launch brand strategies and campaigns.
• Strong understanding of marketing principles, market research, and consumer insights.
• Excellent project management, communication, and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.

Responsibilities

• Develop and implement annual brand plans, including objectives, strategies, and tactics.
• Conduct market research and analysis to understand consumer behavior and trends.
• Manage brand budgets effectively and allocate resources.
• Oversee integrated marketing campaigns across channels (advertising, digital, PR, in-store).
• Collaborate with product development on new product innovation and line extensions.
• Monitor brand performance metrics and report on ROI.

Skills

Brand management

Market research

Cross-functional collaboration

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree is a plus

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to lead brand initiatives for their FMCG portfolio in the Vereeniging area. This role is responsible for developing and executing comprehensive brand strategies that enhance brand equity, drive market share, and foster strong consumer engagement. You will work closely with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging and impactful campaign execution. This is a fantastic opportunity for a seasoned brand professional to make a lasting impact on well-known brands in Vereeniging .

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
• Conduct market research and analysis to understand consumer behavior, market trends, and competitive landscape.
• Manage brand budgets effectively and ensure optimal allocation of resources.
• Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, PR, in-store).
• Collaborate with product development teams on new product innovation and line extensions.
• Monitor brand performance metrics and provide regular reports on brand health and ROI.

Requirements

• Proven experience as a Brand Manager or Assistant Brand Manager in the FMCG sector .
• Demonstrated success in developing and launching successful brand strategies and campaigns.
• Strong understanding of marketing principles, market research, and consumer insights.
• Excellent project management, communication, and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Competitive salary and comprehensive benefits package including health insurance and retirement planning.
• Opportunities for significant career growth and leadership development.
• Generous annual leave and performance bonuses.
• Exposure to a diverse and innovative FMCG product range.
• A dynamic and collaborative work environment fostering creativity.