Brand Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Medical aid

Retirement fund

Career development

Job summary

Placements24 in Vereeniging is seeking an experienced Brand Marketing Manager to lead our brand initiatives from the local office. You will develop and execute brand strategies that strengthen market presence, grow loyalty, and support business goals.

The role requires strong leadership, strategic thinking, and a proven track record of building successful brands. You will oversee messaging, positioning, and cross‑functional collaboration across sales, product, and digital marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience as a Brand Manager or in a similar leadership role.
• Demonstrated success in developing and executing brand campaigns.
• Strong understanding of market trends, consumer behavior, and marketing principles.
• Excellent leadership, communication, and project management skills, with experience working in Vereeniging.

Responsibilities

• Develop and implement integrated brand marketing strategies to elevate brand awareness and perception.
• Oversee the creation of marketing materials, advertising campaigns, and promotional activities.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Manage the brand's visual identity and ensure consistent messaging across all communication channels.
• Collaborate with cross-functional teams, including sales, product development, and digital marketing, to ensure brand alignment.

Skills

Brand management

Leadership

Strategic planning

Campaign management

Education

Bachelor's degree in Marketing / Business Administration

Job description

About the Role

Our client is seeking an experienced and strategic Brand Marketing Manager to lead brand initiatives from their office in Vereeniging . This role will be responsible for developing and executing comprehensive brand strategies that enhance market presence, drive customer loyalty, and achieve business objectives. You will oversee all aspects of brand development, including messaging, positioning, and campaign execution. The ideal candidate possesses strong leadership skills, a deep understanding of market dynamics, and a proven track record of building successful brands.

Key Responsibilities

• Develop and implement integrated brand marketing strategies to elevate brand awareness and perception.
• Oversee the creation of marketing materials, advertising campaigns, and promotional activities.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Manage the brand's visual identity and ensure consistent messaging across all communication channels.
• Collaborate with cross-functional teams, including sales, product development, and digital marketing, to ensure brand alignment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Brand Manager or in a similar marketing leadership role.
• Demonstrated success in developing and executing successful brand campaigns.
• Strong understanding of market trends, consumer behavior, and marketing principles.
• Excellent leadership, communication, and project management skills, with experience working in Vereeniging .

Benefits

• Competitive salary and bonus structure.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for career advancement and professional development.
• A hybrid work model offering a balance of office and remote work.
• Engaging work environment focused on innovation and team collaboration.