Digital Marketing Manager

Perfect Placement Recruitment; Polokwane; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Perfect Placement Recruitment is seeking a Digital Marketing Manager located in Polokwane. This role involves leading digital marketing strategies, increasing brand awareness, and managing online campaigns across various platforms like SEO and SEM. Ideal candidates should have a Bachelor's degree in Marketing or a related field, alongside significant experience in digital marketing.

The position demands excellent communication and project management skills with the ability to analyze performance metrics and optimize campaigns for the best ROI.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms.
• Excellent analytical, communication, and project management skills.
• Experience with marketing automation and CRM tools.
• Excellent analytical, communication, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Lead and execute the digital marketing strategy.
• Increase brand awareness and drive customer acquisition.
• Manage and grow the company’s online presence.
• Oversee campaigns across SEO, SEM, social media, email marketing, and paid advertising.
• Analyse performance metrics and optimize campaigns to maximize ROI.
• Manage and grow the company’s online presence and brand visibility.
• Lead content strategy in collaboration with internal teams and external partners.
• Manage digital marketing budgets and ensure cost-effective spending.
• Stay up to date with industry trends, tools, and best practices.

Skills

SEO

PPC

Google Analytics

Social Media Platforms

Analytical Skills

Project Management

Communication Skills

Communication skills

Project management

Campaign management

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Marketing Automation Tools

CRM Tools

Job description

Job title: Digital Marketing Manager

Location: Polokwane

Salary: Market-related

Job Duties:

• Lead and execute the digital marketing strategy;
• Increase brand awareness, drive customer acquisition, and improve online engagement across all digital channels;
• Develop, implement, and manage comprehensive digital marketing strategies;
• Oversee campaigns across SEO, SEM, social media, email marketing, and paid advertising;
• Analyse performance metrics and optimize campaigns to maximize ROI;
• Manage and grow the company’s online presence and brand visibility;
• Lead content strategy in collaboration with internal teams and external partners;
• Manage digital marketing budgets and ensure cost-effective spending;
• Stay up to date with industry trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field;
• Proven experience as a Digital Marketing Manager or similar role;
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms;
• Experience with marketing automation and CRM tools;
• Excellent analytical, communication, and project management skills;
• Ability to manage multiple campaigns and meet deadlines.