Social Media Manager

Blue Spec Holdings; Pretoria; On-site; ZAR 180,000 - 280,000; Full time

Job summary

Blue Spec Holdings seeks a dynamic content and community manager to elevate our restaurant and luxury student accommodation brands. You will create engaging weekly content, manage digital communities, and coordinate creator collaborations.

Flexibility to work weekends and public holidays for events is required. The role covers content strategy, event capture, UGC recruitment, and paid media support on Meta platforms, with a strong focus on brand consistency and trend alignment.

Qualifications

• 1–3+ years of experience in financial management, accounting, analysis or reporting.

Responsibilities

• Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant.
• Capture and deliver content for events (Quiz night, Daytona breakfast etc.), including weekends and public holidays.
• Create and post static content (e.g., for public holidays) and develop carousel content strategies.
• Repurpose and repost previous viral reels as trial content to optimize performance.
• Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice.
• Coordinate collaborations and build a community.
• Oversee online community engagement across both brands, ensuring timely and meaningful interactions.
• Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables.
• Coordinate with students to produce UGC and recruit participants for ads and video campaigns.
• Manage and boost organic content during key campaign seasons to increase reach and visibility.
• Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions.
• Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations.
• Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces.
• Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing.
• Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure.
• Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement.
• Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible.
• Assist with the development and alignment of staff uniforms to reflect brand standards.
• Ensure brand tone, visuals, and messaging are cohesive across platforms and teams.

Skills

Content creation

Community management

UGC coordination

Brand consistency

Job description

2026/02/09

Reference Number

BSH-318

Description

Purpose of the job:

Ensuring that all content stands out, feels authentic, and aligns with the unique personality of each brand. The role requires a dynamic, trend-aware individual who can consistently deliver engaging content, manage digital communities, and contribute strategically to marketing objective.

Key Performance Areas:

• Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant
• Capture and deliver content for events (Quiz night, Daytona breakfast etc), including weekends and public holidays (Mother’s Day, Father’s Day etc.) when operational
• Create and post static content (e.g., for public holidays) and develop carousel content strategies that align with high-performing formats
• Repurpose and repost previous viral reels as trial content to optimize performance. Every 1-2 weeks
• Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice
• Coordinate collaborations and build a community

Community & Campaign Management:

• Oversee online community engagement across both brands, ensuring timely and meaningful interactions
• Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables
• Coordinate with students to produce UGC (user-generated content) and recruit participants for ads and video campaigns
• Manage and boost organic content during key campaign seasons to increase reach and visibility
• Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions
• Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations
• Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces
• Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing

Paid Media & Promotion:

• Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure
• Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement

Brand Standards & Internal Management:

• Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible
• Assist with the development and alignment of staff uniforms to reflect brand standards
• Ensure brand tone, visuals, and messaging are cohesive across platforms and teams

Requirements

• 1 - 3 years or more experience financial management/ accounting/ analysis/ reporting