Marketing Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 520,000 - 900,000; Full time

Job summary

Boardroom Appointments in Johannesburg is seeking a seasoned Marketing Manager to lead product branding, marketing collateral, and channel partner support. You will oversee website and portal hosting, promotions, and editorial content to drive market demand across USA, Europe and Australia.

The role requires 6–10 years in sales and marketing, a Marketing degree, and proficiency in Adobe Creative Suite and WordPress.

Qualifications

• Degree or diploma in Marketing or a related field.
• 6–10 years of experience in sales and marketing environments.
• Proficiency in Adobe Creative Suite and WordPress.
• Global liaison experience with USA, Europe & Australia is an advantage.

Responsibilities

• Devise, develop and implement marketing collateral and training material.
• Develop and sustain the company website and customer portal.
• Manage product brands and branding across channels.
• Oversee trademark registrations and legal aspects of branding.
• Create editorial content to support PR activities within channels.
• Support channel partners to promote products and develop market demand.
• Manage branding in packaging and internal communications.
• Monitor marketing budgets and campaign effectiveness.
• Conduct market research and provide updated industry insights.
• Assist HR with events and career fairs; manage sponsorships.

Skills

Marketing strategy

Brand management

Adobe Creative Suite

WordPress

Communication skills

Education

Bachelor's in Marketing

Tools

Adobe InDesign

Photoshop

Illustrator

WordPress

Job description

To manage all activities related to both internal and external needs on product branding, trademarks, marketing collateral development, new product launches, website,and portal hosting as well as general marketing services. A key focus of the function is to ensure adequate liaison and support for our channel partner sales andmarketing needs to successfully market and sell the company products/systems.

Duties and responsibilities:

• Devise, develop and implement marketing collateral, promotional material, and trainingmaterial. (e.g., flyers, brochures, animations/videos, sales presentations)
• Develop and sustain the Company website, customer portal, apps. etc.
• ManageCompany's product brands.
• Manage all Trademark registrations and legal aspects regarding brand and productregistrations.
• Develop editorial content for products to support PR activities within the channels.
• Liaise and support channel partners to promote Company products and to develop a marketdemand / pull from a diverse customer base. Also support channel events and exhibitions.
• Manage all branding aspects with regards to packaging and ensuring the brand is alignedthroughout both channels externally.
• Manage the budget for all Company's marketing, advertising, branding and promotionalactivities
• Develop and maintain all internal communication including the company intranet, internaldocuments, value campaign and internal events
• Conduct market research using a variety of techniques, such as surveys, and provide thecompany with updated market and industry information in terms of size, segments, andapplication needs.
• Monitor the effectiveness of the agreed marketing and sales strategies to proactivelycomment, recommend amendments and propose revisions to existing product sales.
• Marketing support to HR with regards to their events and career fairs.
• Management of sponsorships pertaining to industry collaborations.
• Monitor positioning of the Company product opposite competitive offering.

Qualifications and experience:

• Degree/Diploma in Marketing or similar discipline.
• 6 - 10 years experience in the sales and marketing environment.
• Fully literate in the following packages: - Adobe Creative Suite (In-Design, Photoshop, Illustrator,WordPress)
• Global customer liaison experience (USA, Europe & Australia) an advantage.