Marketing Manager: B2B Growth and Demand Generation

SURTECH; Johannesburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Job summary

SurTech, a Johannesburg-based GRC technology company, seeks a Marketing Manager to lead B2B growth and demand generation. You will shape strategy, run campaigns across Africa, and align with sales to build pipeline. Remote with Johannesburg presence and Rosebank office time as needed.

The role requires 7+ years in B2B marketing and 3+ years in leadership, with a track record of driving metrics, campaigns, and ROI in fast-paced environments.

Qualifications

• 7+ years' B2B marketing experience across strategy and execution in a services or technology organisation.
• 3+ years in a marketing leadership role.
• Deep understanding of B2B buyer journeys, lead scoring, lifecycle optimisation and sales alignment.

Responsibilities

• Demand generation strategy: Lead the development of scalable demand generation strategies aligned to growth objectives.
• Marketing plan and budget: Develop and deliver the annual marketing plan and manage the marketing budget.
• Integrated campaigns: Design and run end-to-end B2B campaigns across multiple countries using digital, social, content, PR, events and partner channels to build awareness, engagement, leads and pipeline.
• Optimisation: Improve every campaign through testing, analytics and performance insights, and adapt quickly as market conditions change.
• Website and SEO: Work with the digital specialist to improve conversion paths, website performance, UX, SEO and content.
• Nurturing and automation: Build and optimise lead nurturing and marketing automation programmes.
• Sales alignment: Agree lead management, lifecycle stages and hand-off processes with sales stakeholders.
• Events: Plan and deliver end-user forums and trade exhibitions with the Events Specialist.
• PR and influence: Drive regional PR, media engagement, thought leadership and organic social media, and strengthen SurTech's profile with industry associations.
• Reporting: Report on marketing effectiveness, sourced and influenced pipeline, lead quality, engagement and ROI.

Skills

B2B marketing

Leadership

Demand generation

Campaign management

Marketing analytics

Education

Bachelor's degree in business/marketing

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Marketing Manager: B2B Growth and Demand Generation
Remote, based in Johannesburg, with time in our Rosebank office when needed

About SurTech

SurTech is a Johannesburg-based GRC technology company and Diligent's exclusive partner in South Africa. Since 2018, our team of local specialists has helped boards, CEOs, CFOs, chief audit executives, risk officers and compliance teams in the private and public sectors bring audit, risk, ethics and compliance together on Diligent's platform, which is used by boards and GRC teams around the world. We are a Level 1 B-BBEE contributor with a close-knit, results-driven team.

Why you'll love this role

• Shape the strategy, then deliver it. Set the annual marketing plan and roll up your sleeves to make it happen.
• Measurable impact. Own the numbers that matter: sourced and influenced pipeline, lead quality and return on investment.
• A real partnership with sales. Work side by side with sales leaders, from lead scoring to hand-off.
• Diverse, high-potential markets. Run campaigns, PR and events in South Africa and across Africa.
• Visibility and autonomy. A visible, influential role where you manage your own time, working remotely with Rosebank office time when needed.

The role at a glance

Role:Marketing Manager: B2B growth and demand generation

Location:Remote, based in Johannesburg, with time in our Rosebank office when the role requires it

Scope:South Africa and wider African markets

Working style:Hands-on and self-managed: you set the direction and deliver the work yourself

Experience:7+ years in B2B marketing, including 3+ years in a leadership role

Environment:Fast-paced and results-driven

What you'll do

• Demand generation strategy: Lead the development of scalable demand generation strategies aligned to our growth objectives.
• Marketing plan and budget: Develop and deliver the annual marketing plan in line with business priorities and sales objectives, and manage the marketing budget.
• Integrated campaigns: Design and run end-to-end B2B campaigns across multiple countries, using digital, social, content, PR, events and partner channels to build awareness, engagement, leads and pipeline.
• Optimisation: Improve every campaign through testing, analytics and performance insights, and adapt quickly as market conditions change.
• Website and SEO: Work with our digital specialist to improve conversion paths, website performance, user experience, SEO and website content that build organic demand.
• Nurturing and automation: Build and optimise lead nurturing and marketing automation programmes that move buyers through their journey faster.
• Sales alignment: Agree lead management, lifecycle stages and hand-off processes with sales stakeholders.
• Events: Plan and deliver end-user forums and trade exhibitions with our Events Specialist, covering logistics, suppliers, sponsorships and communications.
• PR and influence: Drive regional PR, media engagement, thought leadership and organic social media, including customer stories, case studies, articles and presentations, and strengthen SurTech's profile with industry associations.
• Reporting: Report on marketing effectiveness, sourced and influenced pipeline, lead quality, engagement and return on investment.

What you'll bring

Essential

• 7+ years' B2B marketing experience covering both strategy and execution, across traditional and digital marketing, in a services or technology organisation
• 3+ years in a marketing leadership role
• A deep understanding of B2B buyer journeys, lead scoring, lifecycle optimisation and sales alignment
• Experience reporting on pipeline performance, attribution, return on investment and revenue contribution
• A strong track record of partnering with sales to drive demand generation and growth
• Confidence with CRM systems, marketing platforms and reporting tools, and using data to guide decisions
• A bachelor's degree in business, marketing, digital marketing or a related field

Advantageous

• Experience across South Africa and wider African markets
• Google, Meta, LinkedIn or similar digital marketing certifications
• Experience in technology or SaaS

You'll thrive here if you

• Are as comfortable setting direction as you are delivering the work yourself
• Are a self-starter who works independently and juggles multiple priorities
• Turn ideas into action quickly, and measure what works
• Build strong relationships and influence across functions and cultures
• Communicate clearly in writing and in person, and run projects well
• Enjoy diverse, fast-moving markets

Our values

• People matter: Respecting each individual and their circumstances.
• Precision: Two ways to do things: the right way or again.
• Integrity: Doing the right thing, even when no-one is watching.
• Candidness: Honest, frank and open communication, without fear.
• Meritocracy: Where the best people and ideas win.