Senior Marketing Manager - Events & Sponsorships

Placements24; Vereeniging; Hybride; ZAR 1 200 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Private health insurance

Bonus structure

Annual leave

Professional development

Event discounts

Résumé du poste

Placements24 in Vereeniging invites a Senior Marketing Manager to lead events and sponsorships, shaping brand visibility and revenue. You will own end-to-end campaigns, oversee budgets, and mentor a small team to deliver measurable results across festivals, partnerships, and on-site activations.

The ideal candidate has 7+ years in event marketing, strong negotiation and vendor management skills, and a creative flair for entertainment branding.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 7+ years of progressive experience in marketing with a strong focus on event management and sponsorship activation.
• Proven track record in developing and executing marketing strategies that drive engagement and ROI.
• Excellent negotiation, contract management, and vendor management skills.
• Strong leadership and team management capabilities.

Responsabilités

• Develop and execute comprehensive marketing strategies for events, festivals, and sponsorship activations.
• Identify, negotiate, and manage strategic sponsorship partnerships to enhance brand reach and revenue.
• Oversee the planning and execution of all event-related marketing activities, including pre-event promotion, on-site engagement, and post-event analysis.
• Manage the marketing budget for events and sponsorships, ensuring efficient allocation of resources and ROI.
• Lead and mentor a team of marketing specialists, providing guidance and fostering professional development.
• Develop compelling marketing collateral, advertising campaigns, and digital content to promote events and sponsors.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Measure and report on the effectiveness of marketing campaigns, providing data-driven recommendations for optimization.
• Build and maintain strong relationships with media partners, vendors, and internal stakeholders.
• Ensure brand consistency and messaging across all event and sponsorship marketing efforts.

Connaissances

Negotiation

Leadership

Analytics

CRM systems

Digital marketing

Project management

Communication

Formation

Bachelor's degree in Marketing, Business Admin, Communications

Outils

CRM systems

Analytics platforms

Digital marketing tools

Description du poste

About the Role

Our client, a prominent player in the entertainment industry based in Vereeniging, Gauteng , is looking for a strategic and results-driven Senior Marketing Manager specializing in Events & Sponsorships. This role is pivotal in driving brand visibility, customer engagement, and revenue generation through innovative event strategies and impactful sponsorship activations. The successful candidate will be responsible for the end-to-end planning, execution, and measurement of marketing campaigns associated with various events, festivals, and strategic partnerships. You will lead a small team, manage significant budgets, and collaborate across departments to ensure marketing objectives are met. We seek a candidate with a proven track record in event marketing and sponsorship management, exceptional negotiation skills, and a creative approach to maximizing brand exposure in dynamic market environments.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for events, festivals, and sponsorship activations.
• Identify, negotiate, and manage strategic sponsorship partnerships to enhance brand reach and revenue.
• Oversee the planning and execution of all event-related marketing activities, including pre-event promotion, on-site engagement, and post-event analysis.
• Manage the marketing budget for events and sponsorships, ensuring efficient allocation of resources and ROI.
• Lead and mentor a team of marketing specialists, providing guidance and fostering professional development.
• Develop compelling marketing collateral, advertising campaigns, and digital content to promote events and sponsors.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Measure and report on the effectiveness of marketing campaigns, providing data-driven recommendations for optimization.
• Build and maintain strong relationships with media partners, vendors, and internal stakeholders.
• Ensure brand consistency and messaging across all event and sponsorship marketing efforts.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 7 years of progressive experience in marketing, with a strong focus on event management and sponsorship acquisition/activation.
• Proven experience in developing and executing successful marketing strategies that drive engagement and ROI.
• Excellent negotiation, contract management, and vendor management skills.
• Strong leadership and team management capabilities.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Outstanding written and verbal communication skills.
• A creative mindset with a passion for the entertainment and events industry.
• Willingness to travel occasionally and work flexible hours, including evenings and weekends during event periods.

Benefits

Our client offers a competitive salary package, aligned with your experience and expertise.

• Comprehensive private health insurance
• Performance-based bonus structure
• Generous annual leave
• Opportunities for professional development, including advanced marketing certifications and industry event attendance, are readily available.
• Employees will enjoy significant discounts on company events and entertainment offerings.

This is an exciting opportunity to make a significant impact on marketing strategies within a dynamic entertainment company located in Vereeniging .