Marketing Manager

The Good Human (Pty)Ltd; Sandton; On-site; ZAR 600,000 - 800,000; Full time

Job summary

The Good Human (Pty)Ltd in Sandton is seeking a Marketing Manager to lead the development and implementation of a comprehensive marketing strategy across sports betting, horse racing, and casino sectors. The role involves designing multi-channel marketing campaigns aimed at maximizing customer acquisition and retention.

The ideal candidate will utilize data analytics to optimize campaign effectiveness and enhance brand positioning. Experience in managing marketing budgets and leading a skilled team is essential. Join a dynamic company and contribute to an innovative marketing environment.

Responsibilities

• Develop and implement the company's overall marketing strategy for sports betting, horse racing, lottery and casino.
• Design multi‑channel marketing campaigns targeting customer acquisition, conversion, reactivation, and retention.
• Leverage data and analytics to optimize campaigns, increase ROI, and improve customer lifetime value.

Job description

Key Responsibilities

• Develop and implement the company's overall marketing strategy for sports betting, horse racing, lottery and casino
• Design multi‑channel marketing campaigns targeting customer acquisition, conversion, reactivation, and retention
• Leverage data and analytics to optimize campaigns, increase ROI, and improve customer lifetime value
• Drive customer acquisition through targeted campaigns using PPC, SEO/SEM, social media, influencer partnerships, affiliates, programmatic advertising
• Build and manage loyalty and retention programs
• Develop personalized and segmented marketing strategies
• Build and manage customer journeys
• Lead efforts to enhance brand visibility, reputation, and market positioning
• Manage the overall branding strategy across digital and offline touchpoints
• Oversee the graphic design team to meet brand requirements
• Lead, mentor, and grow a high‑performing marketing team
• Foster a culture of innovation, collaboration, and continuous learning
• Manage relationships with media, advertising agencies, affiliate partners, and third‑party vendors
• Oversee the affiliate marketing program
• Manage the marketing budget and track spend and variances
• Report on performance metrics to EXCO and directors
• Ensure all marketing activities comply with legal and regulatory frameworks
• Stay informed about industry trends, market developments, and competitor activity