Digital Marketer

Betway; Johannesburg; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Betway in Johannesburg is seeking a motivated digital marketing professional to own end-to-end campaigns, from planning to optimization. You will coordinate cross-region strategies, manage media plans, and test creative materials to maximise ROI.

The role requires 2–3 years of digital marketing experience, strong communications, and the ability to thrive in a fast-paced environment. Local market trends knowledge is a plus.

Qualifications

• Bachelor’s degree in marketing or related field completed.
• 2–3 years of digital marketing experience.
• Proficiency in Microsoft Excel, Word, Outlook and PowerPoint.

Responsibilities

• Own campaign planning and implementation across markets.
• Maintain a sports events calendar to guide campaigns.
• Brief, implement and execute paid digital strategies as set by regions.
• Create and manage media plans in all regions.
• Test marketing collateral and live placements.
• Monitor campaigns with performance reports and insights.
• Identify opportunities to improve campaign performance.
• Analyse market trends and conduct competitor analysis.

Skills

Digital marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Excel

Word

Outlook

PowerPoint

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Campaign planning and implementation
  • Maintaining a sports events calendar to highlight opportunities and guide campaign planning
  • Brief, implementing and executing paid digital campaign strategies as set out by each country / territory:
  • Create and manage media plans in all regions
  • Testing of marketing collateral and live placements
• Campaign monitoring
  • Reporting & Performance evaluation Maintain standard of excellence in monitoring campaigns in all markets
  • Compile reports on digital campaign performance including insights on reason for fluctuations.
  • Manage the mid and post campaign reviews of all active campaigns
  • Track Media spend across all channels per regions and provide feedback
  • Monitor the campaign environment and effectiveness to ensure objectives are achieved
  • Identify opportunities to improve campaign performance
• Campaign Optimization
  • Optimise campaigns to deliver on targets, goals and conversion code/tracking, as well as tracking for maximum ROI.
  • Budget awareness, allocation, and efficacy
• Seeking online advertising opportunities
  • Identifying opportunities for applying new technologies, digital products and services to online campaigns
  • Source and identify qualified publishers and ad networks to promote the clients’ brands.
  • Analyse and assess publisher viability
• Conducting Market research and competitor analysis
  • Maintain awareness of industry developments and media trends.
  • Creative testing

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Experience: 2-3 years’ experience in digital marketing role.
• Minimum Computer competency: Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.
• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

The perfect place to work, play and grow!