CRM & Retention Manager

BetJets; Wes-Kaap; On-site; ZAR 520,000 - 900,000; Full time

Job summary

BetJets is seeking a CRM & Retention Manager to own customer segmentation, plan and execute retention campaigns across Email, SMS and Push channels. You will shape the retention roadmap with the Head of Marketing and ensure campaigns are accurate, compliant and timely.

You will craft engaging copy in BetJets voice, lead promotions to boost engagement, and mentor junior staff while analysing performance to drive optimization and growth in a fast-paced gaming environment.

Qualifications

• 3–5+ years experience in CRM, retention, email marketing, or digital marketing, with a proven track record of running multi-channel campaigns (sports betting or casino experience is strongly advantageous).
• Strong interest in sports, gaming, or online entertainment.
• Advanced understanding of Email Marketing and hands-on experience with SMS and Push Notification channels.
• Excellent writing skills with strong attention to detail, tone, and clarity, and the ability to review and improve the work of others.
• Proficient with marketing platforms, CRM tools, or ESPs, including campaign building, automation, and segmentation features.
• Solid data literacy: comfortable interpreting campaign performance data, drawing conclusions, and recommending actions.
• Experience with A/B testing and campaign optimisation is highly desirable.
• Highly organised, proactive, and able to work autonomously while managing multiple campaigns and deadlines.

Responsibilities

• Own the application of customer segmentation and the planning and execution of retention campaigns across lifecycle stages (New, Active, Dormant, Churned).
• Plan, execute, and optimise retention campaigns across Email, SMS, and Push Notifications.
• Lead the setup and execution of bonuses and promotions to increase player engagement and retention.
• Partner with the Business Analyst to ensure campaigns are tagged, structured, and measurable and define success metrics.
• Analyse campaign performance, identify trends, and implement optimisation decisions.
• Write and quality-assure clear marketing copy aligned with BetJets voice.
• Own campaign calendars, scheduling, and pre-launch quality control processes.
• Collaborate with CRM, trading, and compliance to ensure campaigns are accurate, compliant, and timely.
• Ensure data inputs (segments, offers, channels) are accurate to support reliable reporting.
• Guide junior team members and share best practices.

Skills

CRM tools

Email marketing

SMS & Push channels

Copywriting

Campaign planning

A/B testing

Data analysis

Multichannel campaigns

Sports betting knowledge

Team leadership

Autonomous work

Tools

CRM platforms

Marketing automation tools

ESP (Email Service Providers)

Job description

What you'll do

• Own the application of customer segmentation and the planning and execution of retention campaigns across different lifecycle stages (e.g. New, Active, Dormant, Churned).
• Plan, execute, and optimise retention marketing campaigns across Email, SMS, and Push Notification channels in line with the agreed retention strategy, and contribute to shaping that strategy.
• Lead the setup and execution of bonuses and promotions aimed at increasing player engagement and retention, recommending offer structures based on past performance.
• Partner with the Business Analyst to ensure campaigns are correctly tagged, structured, and measurable, and to define meaningful success metrics for each campaign.
• Analyse campaign performance metrics, identify trends and learnings (e.g. timing, messaging, offers, segments), and implement optimisation decisions.
• Write and quality-assure clear, engaging marketing copy aligned with the BetJets brand voice, setting the standard for retention communications.
• Own campaign calendars, scheduling, and pre-launch quality control processes, continuously improving workflows and reducing error rates.
• Lead collaboration with internal teams (CRM, trading, compliance) to ensure campaigns are accurate, compliant, and delivered on time.
• Ensure campaign data inputs (segments, offers, channels) are accurate and well-structured to support reliable reporting and analysis.
• Support and guide junior team members as the retention function grows, sharing best practices and reviewing their work where required.

What you'll need

• 3–5+ years experience in CRM, retention, email marketing, or digital marketing, with a proven track record of running multi-channel campaigns (sports betting or casino experience is strongly advantageous).
• Strong interest in sports, gaming, or online entertainment.
• Advanced understanding of Email Marketing and hands-on experience with SMS and Push Notification channels.
• Excellent writing skills with strong attention to detail, tone, and clarity, and the ability to review and improve the work of others.
• Proficient with marketing platforms, CRM tools, or ESPs, including campaign building, automation, and segmentation features.
• Solid data literacy: comfortable interpreting campaign performance data, drawing conclusions, and recommending actions.
• Experience with A/B testing and campaign optimisation is highly desirable.
• Highly organised, proactive, and able to work autonomously while managing multiple campaigns and deadlines.

Job Notes

Growth & Development

With strong performance and growing strategic contribution, the CRM & Retention Manager will progressively take on:

• Full ownership of customer segments, campaign planning, and the retention roadmap
• A leading role in shaping retention strategy alongside the Head of Marketing and Business Analyst
• Accountability for campaign optimisation decisions and retention KPIs
• Broader stakeholder communication, and leadership and mentoring responsibilities within the retention function