Marketing Manager

C-Suite; Gauteng; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

C-Suite Preferred is pleased to present an exciting opportunity for a Marketing Manager to lead strategic marketing and strengthen brand equity across restaurant, digital, delivery, loyalty and franchise channels.

Reporting to the Marketing Director, you will manage five direct reports and drive growth through consumer-led initiatives, leveraging AI, MarTech and data-driven marketing to optimise performance.

Responsibilities

• Define and execute the overarching marketing and growth strategy.
• Strengthen brand equity and drive customer acquisition, engagement and retention.
• Translate consumer insights, cultural trends and customer data into commercial growth opportunities.
• Lead innovation across products, customer experiences, digital platforms and strategic partnerships.
• Champion the adoption of AI, MarTech and data-driven marketing capabilities.
• Optimise marketing investment, campaign effectiveness and commercial performance.
• Build and develop a high-performing marketing team.
• Collaborate with senior leadership, franchise partners and agencies to deliver integrated marketing strategies.

Job description

Marketing Manager

Shape the future of marketing within a leading consumer business.

C-Suite Preferred is pleased to present an exciting opportunity for an accomplished Marketing Manager to lead strategic marketing, strengthen brand equity and unlock new avenues for consumer-led growth.

This role requires a forward-thinking marketing leader who can combine commercial insight, creative excellence and digital innovation to build a future-ready marketing capability.

Reporting to the Marketing Director, the successful candidate will lead a team of five direct reports and play a pivotal role in shaping the organisation’s growth strategy across restaurant, digital, delivery, loyalty and franchise channels.

Key Responsibilities

• Define and execute the overarching marketing and growth strategy.
• Strengthen brand equity and drive customer acquisition, engagement and retention.
• Translate consumer insights, cultural trends and customer data into commercial growth opportunities.
• Lead innovation across products, customer experiences, digital platforms and strategic partnerships.
• Champion the adoption of AI, MarTech and data-driven marketing capabilities.
• Optimise marketing investment, campaign effectiveness and commercial performance.
• Build and develop a high-performing marketing team.
• Collaborate with senior leadership, franchise partners and agencies to deliver integrated marketing strategies.

Minimum Requirements

• Bachelor’s degree in Marketing, Business or a related field.
• Postgraduate qualification essential; MBA highly preferred.
• 5–10 years of progressive marketing and brand management experience, preferably within FMCG, QSR, retail, consumer technology or a digitally enabled consumer business.
• Proven experience leading teams and delivering sustainable commercial growth.
• Strong understanding of digital marketing, consumer insights, CRM, loyalty and omnichannel marketing.
• Experience managing significant marketing investments and influencing commercial performance.
• Demonstrated ability to engage executive stakeholders and lead integrated marketing initiatives.

The Opportunity

This is an opportunity to influence marketing strategy within a substantial, multi-market business, combining the scale of an established organisation with the opportunity to build new capabilities and unlock future growth.