Marketing Head

Execustaff; Johannesburg; On-site; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Execustaff seeks a seasoned marketing leader to drive transformational change, blending traditional brand marketing with digital innovation.

You will champion digital platforms, analytics, and automation while guiding a workforce through a structured transformation roadmap and ROI-driven campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA or post-graduate in Digital Marketing preferred).
• 10–12 years marketing experience with 6–8 years in Senior Marketing Management.
• Strong foundation in traditional brand and trade marketing; minimum 5 years leading digital initiatives.

Responsibilities

• Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap.
• Oversee integrated campaigns across digital and traditional channels to optimize ROI.
• Drive data-driven decision making, marketing automation, and CRM capabilities across the team.

Skills

Brand marketing

Digital marketing leadership

Trade marketing

Marketing analytics

CRM/Automation

Education

Bachelor's degree in Marketing/Business Administration

MBA or post-graduate in Digital Marketing

Tools

Google Ads

Meta Business Suite

LinkedIn

TikTok

HubSpot

Salesforce Marketing Cloud

Job description

A well known manufacturing concern is seeking a seasoned marketing leader ready to drive transformational change. This pivotal role requires someone who excels in traditional brand marketing while championing digital innovation.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field (MBA or post-graduate in Digital Marketing preferred)

Experience

• 10 - 12 years marketing experience with 6 - 8 hears in Senior Marketing Management
• Strong foundation in traditional brand and trade marketing
• Minimum 5 years leading digital marketing initiatives or transformers programs
• Proven track record managing marketing transitions and driving digital ROI

Technical Skills

• Digital platforms: Google Ads, Meta Business Suite, LinkedIn, TikTok
• Analytics: Google Analytics 4, Adobe Analytics, market research methodologies
• Automation; HubSpot, Salesforce Marketing Cloud, or similar
• Traditional: ATL/BTL campaign management, trade marketing, brand development

Ideal

• FMCG or similar industry experience with digital transformation background preferred
• Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap
• Implement marketing automation, CRM systems, and data-driven decision making
• Build digital capabilities within the team through training, hiring and partnerships
• Leverage data analytics, AI, and marketing technology to optimize performance

Integrated Marketing Excellence

• Develop comprehensive brand strategies across BOTH digital (SEO/SEM, social, email, programmatic) AND traditional channels (ATL, BTL, trade marketing, events)
• Manage total marketing budget with optimal allocation between digital and traditional based on ROI
• Create omnichannel customer experiences integrating online and offline touchpoints
• Oversee product launches, packaging, pricing, and promotional campaigns across all channels

Traditional Marketing Foundations

• Maintain brand consistency and equity across all platforms - digital, print, in-store, and experiential
• Strengthen relationships with trade partners, retailers, and distributors
• Continue excellence in brand building, market research, and consumer insights
• Ensure smooth business continuity during the digital transformation