Marketing Manager

The Home Agency; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

IMA is recruiting a Marketing Manager to grow pipeline and visibility for the agency and new business. This client-facing, agency-style role blends marketing with relationship-building to generate demand and convert campaigns into measurable pipeline.

You’ll plan and execute marketing that strengthens market position, builds awareness, and creates qualified leads. Collaborate with creative and strategy teams and support opportunities and conversions.

Qualifications

• Experience driving demand and pipeline in an agency or client-facing role.
• Ability to plan and deliver multi-channel campaigns that build awareness and leads.
• Strong communication and confidence when working with clients and internal stakeholders.

Responsibilities

• Own pipeline and visibility goals, planning campaigns that drive demand for new business.
• Develop multi-channel marketing activity to build awareness and capture interest.
• Coordinate messaging, go-to-market activity, and ensure brand consistency.
• Track performance, report on outcomes, and use insights to improve targeting and conversion.
• Support client-facing activity by helping create materials and narratives to win new work.
• Maintain process and planning to align marketing and new business efforts.

Skills

Pipeline generation

Campaign planning

Client & stakeholder management

Multi-channel marketing

Measurement and optimisation

Tools

CRM tools

Analytics platforms

Job description

IMA is a creative agency that builds brands people want to be part of. We’re recruiting a Marketing Manager to help grow pipeline and visibility for the agency and new business. This is a client-facing, agency‑style role—equal parts marketer and relationship builder—focused on generating demand, supporting sales activity, and turning campaigns into measurable pipeline.

The Role

You’ll plan and deliver marketing that strengthens our position in-market, builds awareness, and creates qualified leads. Working closely with the team across creative and strategy, you’ll manage campaigns, messaging and reporting, and partner confidently with internal stakeholders to support opportunities and conversion.

What You’ll Be Doing

• Own pipeline and visibility goals, planning campaigns that drive demand for new business.
• Develop multi-channel marketing activity (e.g. paid, email/CRM and content-led campaigns) to build awareness and capture interest.
• Work with the wider team to shape messaging, coordinate go-to-market activity, and ensure brand consistency.
• Track performance, report on outcomes, and use insights to improve targeting, conversion and effectiveness.
• Support client-facing activity—helping create materials and narratives that make it easier to win new work.
• Maintain clear process and planning to keep marketing and new business efforts aligned.

What We’re Looking For

• Experience as a Marketing Manager or similar role with a strong focus on pipeline, demand generation or agency growth.
• Comfortable working with clients and stakeholders, with strong communication and confidence.
• Practical knowledge of campaign planning, measurement and optimisation (reporting tools, attribution and performance review).
• Strong commercial awareness and a clear bias toward actions that drive pipeline and revenue.
• A structured, proactive approach—able to manage priorities, timelines and responsibilities end to end.

Our Values at IMA

• Own it - take responsibility when it matters.
• Build Trust - nurture honest, open, lasting relationships with colleagues and clients.
• Stay Hungry - share a mindset of curiosity, proactivity and continuous improvement.

These principles shape how we work - with each other, with clients, and with the world.

IMA is a creative agency that builds brands people want to be part of. We’re recruiting a Marketing Manager to help grow pipeline and visibility for the agency and new business. This is a client-facing, agency‑style role—equal parts marketer and relationship builder—focused on generating demand, supporting sales activity, and turning campaigns into measurable pipeline.

The Role

You’ll plan and deliver marketing that strengthens our position in-market, builds awareness, and creates qualified leads. Working closely with the team across creative and strategy, you’ll manage campaigns, messaging and reporting, and partner confidently with internal stakeholders to support opportunities and conversion.

What You’ll Be Doing

• Own pipeline and visibility goals, planning campaigns that drive demand for new business.
• Develop multi-channel marketing activity (e.g. paid, email/CRM and content-led campaigns) to build awareness and capture interest.
• Work with the wider team to shape messaging, coordinate go-to-market activity, and ensure brand consistency.
• Track performance, report on outcomes, and use insights to improve targeting, conversion and effectiveness.
• Support client-facing activity—helping create materials and narratives that make it easier to win new work.
• Maintain clear process and planning to keep marketing and new business efforts aligned.

What We’re Looking For

• Experience as a Marketing Manager or similar role with a strong focus on pipeline, demand generation or agency growth.
• Comfortable working with clients and stakeholders, with strong communication and confidence.
• Practical knowledge of campaign planning, measurement and optimisation (reporting tools, attribution and performance review).
• Strong commercial awareness and a clear bias toward actions that drive pipeline and revenue.
• A structured, proactive approach—able to manage priorities, timelines and responsibilities end to end.

Our Values at IMA

• Own it - take responsibility when it matters.
• Build Trust - nurture honest, open, lasting relationships with colleagues and clients.
• Stay Hungry - share a mindset of curiosity, proactivity and continuous improvement.

These principles shape how we work - with each other, with clients, and with the world.

Employment Equity

IMA is committed to Employment Equity and may implement positive measures to ensure equitable representation in line with the Employment Equity Act (South Africa). This may include giving preference to suitably qualified candidates from designated groups to support the achievement of our Employment Equity objectives.