Growth Marketing Manager: Pipeline & Demand

The Home Agency; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

IMA is recruiting a Marketing Manager to grow pipeline and visibility for the agency and new business. This client-facing, agency-style role blends marketing with relationship-building to generate demand and convert campaigns into measurable pipeline.

You’ll plan and execute marketing that strengthens market position, builds awareness, and creates qualified leads. Collaborate with creative and strategy teams and support opportunities and conversions.

Qualifications

• Experience driving demand and pipeline in an agency or client-facing role.
• Ability to plan and deliver multi-channel campaigns that build awareness and leads.
• Strong communication and confidence when working with clients and internal stakeholders.

Responsibilities

• Own pipeline and visibility goals, planning campaigns that drive demand for new business.
• Develop multi-channel marketing activity to build awareness and capture interest.
• Coordinate messaging, go-to-market activity, and ensure brand consistency.
• Track performance, report on outcomes, and use insights to improve targeting and conversion.
• Support client-facing activity by helping create materials and narratives to win new work.
• Maintain process and planning to align marketing and new business efforts.

Skills

Pipeline generation

Campaign planning

Client & stakeholder management

Multi-channel marketing

Measurement and optimisation

Tools

CRM tools

Analytics platforms

Job description

IMA is recruiting a Marketing Manager to grow pipeline and visibility for the agency and new business. This client-facing, agency-style role blends marketing with relationship-building to generate demand and convert campaigns into measurable pipeline.

You’ll plan and execute marketing that strengthens market position, builds awareness, and creates qualified leads. Collaborate with creative and strategy teams and support opportunities and conversions.