Category: Administration and Operations
Job Level: Skilled technical and academically qualified workers, junior management, supervisors, foremen and superintendents
Position Type: Permanent
Location: R21 EB and Wealth: Irene
Overview:
VACANCY| MARKETINGMANAGER | PRETORIA | PERMANENT
PSG’scommitment to transform and embrace diversity is what drives us to achieve adiverse workplace with employment equity as a key goal to create an inclusiveworkforce. In achieving our employment equity goals, we give preference toapplicants from designated groups, and we encourage people with disability toapply.
Role Purpose
The Marketing Manager will support the planning,execution and optimisation of marketing initiatives across multiple BusinessUnits (BU’s).
The role focuses on campaign coordination, brandalignment, communication development, CRM campaign management and eventmarketing support to drive brand awareness, client engagement and leadgeneration.
The successful candidate will work closely withinternal stakeholders to ensure marketing campaigns are executed efficiently,aligned with company CI standards, and measured for continuous improvement.
Key Responsibilities
Campaign Planning &Execution
- Assist in developingcommunication strategies and marketing action plans for specific BusinessUnits.
- Coordinate and support theexecution of marketing campaigns across multiple platforms.
- Monitor campaignperformance during execution and optimise marketing activities whererequired.
- Ensure campaigns alignwith brand positioning and overall business strategy.
Marketing Communications& CRM
- Create and developcommunication pieces within the CRM system.
- Draft campaigncommunication including invitations, newsletters, announcements andpost-event messaging.
- Provide clear briefs forall design elements required for campaigns.
- Ensure accuratedistribution lists and communication targeting.
Design & Brand Support
- Develop marketing assetsincluding:
- Presentations
- Posters
- Digital assets
- Ensure all communicationand materials comply with company brand and corporate identity guidelines.
- Support initiatives toincrease brand visibility and drive website traffic.
- Assist with digitalmarketing initiatives including email marketing and campaign promotions.
- Collaborate with businessunits to identify cross-selling marketing opportunities.
Campaign Monitoring &Reporting
- Monitor campaignperformance and engagement metrics.
- Compile campaign reportshighlighting key insights and results.
- Provide recommendations to improve future campaign outcomes.
Event & WebinarManagement
- Assist with thecoordination and marketing of company events across business units.
- Setting up invitations
- Managing registrationsystems
- Hosting and runningwebinars
- Coordinating technicalrequirements
- Create and distributepost-webinar communication and follow-up content.
Quality Assurance &Stakeholder Coordination
- Ensure marketingactivities across BU’s align with brand standards and campaign objectives.
- Collaborate with internalstakeholders to ensure campaign readiness and quality delivery.
- Support the marketing teamin maintaining consistent messaging across all channels.
- 2- 5 years’ workingexperience in a similar role within the insuranceindustry
- Proficient in both spokenand written English and at least one other of the official South Africanlanguages
- Proficient in MicrosoftOffice suite and marketing metrics systems.
Technical Skills
- CRM marketing systems
- Microsoft Office(PowerPoint, Excel, Word)
- Marketing analytics andreporting
- Strong organisational andcoordination skills
- Ability to manage multiplecampaigns simultaneously
- Stakeholder engagement andcollaboration
- Creative thinking andproblem solving
Advantageous
- Experience in professionalservices, financial services, or corporate marketing environments
- Experience working across multiplebusiness units or product lines
- CRM campaign managementexperience