Growth Marketing Manager — Pipeline & Demand Leader

IMA; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

IMA is a Cape Town-based creative agency seeking a Marketing Manager to grow pipeline and visibility for the agency and new business. This client-facing, agency-style role combines marketing and relationship building to generate demand and convert campaigns into measurable pipeline.

You’ll plan multi-channel marketing with the team across creative and strategy, manage messaging and reporting, and collaborate with internal stakeholders to support opportunities and conversion.

Qualifications

• Experience as a Marketing Manager or similar role with a strong focus on pipeline, demand generation or agency growth.
• Comfortable working with clients and stakeholders, with strong communication and confidence.
• Practical knowledge of campaign planning, measurement and optimisation (reporting tools, attribution and performance review).
• Strong commercial awareness and a clear bias toward actions that drive pipeline and revenue.
• A structured, proactive approach—able to manage priorities, timelines and responsibilities end to end.

Responsibilities

• Own pipeline and visibility goals, planning campaigns that drive demand for new business.
• Develop multi-channel marketing activity (e.g. paid, email/CRM and content-led campaigns) to build awareness and capture interest.
• Work with the wider team to shape messaging, coordinate go-to-market activity, and ensure brand consistency.
• Track performance, report on outcomes, and use insights to improve targeting, conversion and effectiveness.
• Support client-facing activity—helping create materials and narratives that make it easier to win new work.
• Maintain clear process and planning to keep marketing and new business efforts aligned.

Skills

Pipeline focus

Campaign planning

Client management

Communication

Strategic thinking

Job description

IMA is a Cape Town-based creative agency seeking a Marketing Manager to grow pipeline and visibility for the agency and new business. This client-facing, agency-style role combines marketing and relationship building to generate demand and convert campaigns into measurable pipeline.

You’ll plan multi-channel marketing with the team across creative and strategy, manage messaging and reporting, and collaborate with internal stakeholders to support opportunities and conversion.