Marketing Lead

The Make It Good Company; Johannesburg; On-site; ZAR 781,000 - 1,172,000; Full time

Benefits offered by this job

Medical aid contribution

Wellness programme (counselling for 9)

Staff discount

Subsidised breakfast and lunch

Annual leave (18 days) + religious-lea

Brand-new office

Supportive team culture

Job summary

The Make It Good Company is seeking a senior marketer to own and scale the marketing function in Sandton. You will lead a young team, drive brand, demand, content and budget management, and partner with agencies to maximise ROI.

You’ll shape quarterly plans, lead performance-driven initiatives, and report to the leadership team. This is an in-office role in South Africa with a strong emphasis on practical, hands-on leadership.

Qualifications

• 8–12 years’ marketing experience at senior management level.
• Proven people management with accountability for team performance.
• B2B marketing with long buying cycles and decision-maker targeting.
• Strong brand sensibility paired with performance marketing view.

Responsibilities

• Own the marketing function end-to-end: brand, demand, content, budget and agency partners.
• Translate strategy into quarterly plans and lead the team to delivery.
• Track spend, report cost per lead and optimize budget allocation.
• Build KPI scorecards and report performance to leadership.
• Lead thought leadership, founder visibility, case studies and PR.
• Drive demand: lead volume/quality, website conversions, SEO, paid search & social.
• Manage email programmes, newsletters and lead nurturing via HubSpot.
• Develop in-house capability over time, starting with RevOps.
• Mentor and grow a junior team and manage external agencies.

Skills

People management

B2B marketing

Brand strategy

Data interpretation

Agency management

AI & automation

Education

Degree or Diploma

Tools

HubSpot

Job description

Location: Sandton, Johannesburg

Work model: Fully in-office. Need to be able to legally work in SA to be considered.

Salary: R70 000 - R105 000 CTC per month (depending on level of experience)

Why you’d want to work here..

• A senior role with a clear path to CMO as the business grows
• Medical aid contribution, paid on top of your CTC
• Employee wellness programme, including free counselling for you and up to 8 dependants
• Staff discount on electronics
• Subsidised breakfast and lunch
• 18 days’ annual leave, plus 3 religious leave days
• A brand-new office with focus pods and plenty of breakout space
• Smart, kind, welcoming people who take the work seriously, but not themselves

About our client..

Our client is a growing financial services business that helps South African SMEs grow. They have a solid marketing function in place and a lot of good work already running. Now they need a senior marketer to take ownership of it, lead a young team and make every rand count. It’s a big role in a business where you’ll see the impact of your work.

What the job involves..

• Owning the marketing function end to end: brand, demand, content, budget and agency partners
• Turning the marketing strategy into quarterly plans, then leading the team to deliver them
• Making a modest budget work hard: tracking spend, reporting cost per lead and moving money to what’s working
• Building the KPI scorecard and reporting on performance to the leadership team and board
• Owning the brand: positioning, messaging, tone of voice and brand standards across all agency and in-house work
• Leading thought leadership, founder visibility, case studies and PR
• Driving demand: lead volume and quality, website conversion, SEO, and paid search and social
• Running email programmes, newsletters and lead nurture, with HubSpot at the core
• Taking over what already works and making it even better
• Running the integrated content calendar across brand, demand and events
• Planning events, activations and sponsorships, and being there on the ground when it counts
• Managing the agency and freelancer roster: briefing, scoping, reviewing and challenging their numbers
• Building in-house capability over time, starting with RevOps
• Leading, mentoring and growing a junior team of coordinators and a designer, with succession in mind
• Managing and prioritising the requests other departments send marketing’s way
• Building the processes and documentation that keep knowledge inside the business

What you need to be considered..

• 8 to 12 years’ marketing experience, at senior management level
• Proven people management: you’ve built, mentored and held a team accountable, including handling underperformance
• B2B marketing experience (essential), with a real grasp of long buying cycles and selling to decision-makers
• A strong brand sensibility, balanced with confidence in performance marketing
• Sharp data skills: you can read a dashboard (MQLs, SQLs, SEO, paid, brand tracking) and tell straight away what’s working
• Experience managing agencies and freelancers
• A track record of getting results on a modest budget through creativity, not spend
• A solid understanding of the South African market, ideally SMMEs
• Practical use of AI beyond prompting (think agents, automations or dashboards). Come ready with an example.
• A hands‑on, low‑ego approach: you’ll roll up your sleeves when there’s a gap
• Comfort building systems from scratch, and respect for what’s already working
• Able to work fully in-office in Sandton

Bonus points if you..

• Have worked in financial services, fintech, banking, insurance or telecoms
• Are financially literate
• Know HubSpot well
• Have some B2C exposure alongside your B2B experience
• Come from a senior agency role, like group account director
• Have run events and activations
• Have a degree or diploma (any field)