Head of Marketing (CT)

The Make It Good Company; Cape Town; Híbrido; ZAR 1.060.000 - 1.339.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

13th cheque

Performance bonus

Leave + extra week

Travel perks

Luxury brand exposure

Team building

Company events

Descripción de la vacante

The Make It Good Company in Cape Town is seeking an accomplished marketing leader to own the pipeline and drive growth across paid media, CRM, and brand initiatives. This role blends global luxury-brand exposure with hands-on leadership in a hybrid setup.

You will manage a small team, optimize SEO, partnerships, and direct channels, and partner with sales to deliver measurable results in international markets. Expected start February 2027.

Formación

• 8+ years in marketing with leadership and budgeting experience.
• Proven pipeline/revenue targets through performance marketing.
• Experience marketing to high-net-worth audiences, ideally international.
• Hands-on paid media, analytics and attribution; read numbers without an analyst.
• Deep CRM and marketing automation experience, ideally HubSpot.

Responsabilidades

• Building the direct-client pipeline and owning marketing strategy, budget and targets
• Growing paid media into new markets and ad formats
• Driving SEO and GEO (visibility in AI search)
• Building partnerships with exclusive members’ clubs and luxury brands
• Testing new direct channels, including direct mail
• Running HubSpot CRM, segmentation, lead scoring and long-cycle nurture for prospects and past guests
• Owning website performance, conversion, tracking and attribution
• Supporting the sales team with campaigns, materials and events
• Overseeing brand, content and PR, and using them to drive discoverability and leads
• Leading a small team across digital, brand and content, and hiring a digital marketer

Conocimientos

Paid media

Analytics

Attribution

CRM & marketing automation

HubSpot

Demand generation

Pipeline ownership

High-net-worth marketing

Leadership

Herramientas

HubSpot

Descripción del empleo

Location: Cape Town, with some international travel

Work model: Hybrid (1 day from home) with general flexibility.

Salary: R95 000 - R120 000 CTC + 13th cheque + performance bonus

Why you’d want to work here..

• A 13th cheque, plus a performance bonus of up to three months’ salary 22 days leave, plus an extra week off each year
• Travel perks
• Exposure to globally recognised luxury brands
• Build and hire your own team
• A collaborative, high-performing team that has each other's backs
• Regular town halls, team lunches and company events

What the job involves..

• Building the direct-client pipeline and owning marketing strategy, budget and targets
• Growing paid media into new markets and ad formats
• Driving SEO and GEO (visibility in AI search), building on leads already coming in from tools like ChatGPT
• Building partnerships with exclusive members’ clubs and luxury brands
• Testing new direct channels, including direct mail
• Running HubSpot CRM, segmentation, lead scoring and long-cycle nurture for prospects and past guests
• Owning website performance, conversion, tracking and attribution
• Supporting the sales team with campaigns, materials and events
• Overseeing brand, content and PR, and using them to drive discoverability and leads
• Leading a small team across digital, brand and content, and hiring a digital marketer

What you need to be considered..

• 8+ years in marketing, including at least 3 leading a team and managing a channel budget
• A proven record of owning pipeline or revenue targets through performance marketing.
• Put the numbers in your CV.
• Experience marketing to high-net-worth audiences, ideally international
• Hands‑on paid media, analytics and attribution skills. You read the numbers without needing an analyst.
• Deep CRM and marketing automation experience, ideally HubSpot, including long-cycle nurture
• Experience generating demand for a high-value, considered purchase
• Confidence leading a small team and hiring for it
• A feel for luxury: you know that how a brand shows up matters as much as reach
• Able to start in February 2027
• Bonus points if you..
• Have worked in luxury travel, hospitality or high-end goods
• Have worked on GEO or AI search visibility
• Have run direct mail or partnership campaigns for wealthy audiences
• Have marketed through travel advisors or other intermediaries
• Bring brand, content or PR experience